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Brand Loyalty as Subscription — The New Retail Battleground
Today consumers have endless market options — and brands are finding that customer loyalty cannot be taken for granted. media update's Venelize de Lange considers how retail businesses are adapting their strategies to stay top of mind.
Debating Our Way Out of Marketing Growth
Debating has become more of a performance than about understanding opposing perspectives — and marketing may be making a similar mistake. Venelize de Lange from media update considers how by comparing performance-driven debating to consumer-facing messaging.
Raising a Nostalgic Youth — The Editor's Note
From vintage aesthetics to classic sitcom reruns, nostalgia is constantly shaping youth culture. Venelize de Lange from media update considers why so many young people are romanticising a pre-digital life.
Creating Meaningful Consumer Connections — A Q&A With Murat Gebeceli
media update's Venelize de Lange talks to Murat Gebeceli about how cross-functional intelligence — from retail performance to partner feedback — is used to guide marketing decisions and improve execution across Sony's diverse MEA markets.
In Defence of Niche Publications
In an era defined by rapid technological change, some publications are succeeding by focusing on something surprisingly simple. Venelize de Lange from media update explores why.
Why Brands Continue to Chase Industry Recognition
Award ceremonies — the moment of validation for brands. Venelize de Lange from media update looks at how brands can easily miss the opportunity to convert industry recognition into meaningful media visibility and audience insights.
Why Your Brain Still Craves Print Media
When was the last time you sat down and read something without a notification interrupting you? Venelize de Lange from media update looks at the science behind print media's appeal in a world of distracting screens.
Effie Worldwide has released the 2025 Effie Index®, the definitive global ranking of marketing effectiveness.
Instagram has announced that its users can now access a new ability that allows rearranging posts on profile grids, aiming to provide creators more flexibility and creative control over how their profile appears and what people see first when they land on their page.
The World Out of Home Organization has elected two new board members. Elizabeth McIntyre, CEO of Australia's Outdoor Media Association (OMA) has joined the board of the World Out of Home Organization along with Felipe Viante, Co-Founder of b.drops and President of the Brazilian Out of Home Association (ABOOH.)
As a FIFA World Cup sponsor with more than 400 restaurants across the country, McDonald's has launched, 'Sing Loud Sing Proud', an interactive platform designed to help South Africans learn, practise and understand the national anthem.
As South Africa continues to grapple with persistently high unemployment and widening inequality, the National Treasury's Jobs Fund has opened its 13th Funding Round, calling for solutions that can unlock scalable, sustainable employment.
The Comrades Marathon has become a South African symbols of resilience, with thousands of runners taking to the road each year in an attempt to display grit and determination, while millions of spectators watch with pride.
This World Oceans Day, four South African beaches have earned a place among the world's most celebrated coastal destinations, with Wilderness Beach joining an annual global list that celebrates the places where living calls loudest.
Picture this: a corporate giant, desperate for fresh PR firepower, fires off a glossy RFP. Agencies scramble, pouring blood, sweat and late nights into bespoke pitches, says Bernadine Coles, Meropa Communications Deputy Divisional Head of Corporate.
Cape Town Tourism (CTT) has announced that it has won three Gold Awards at the International Tourism Film Festival Africa (ITFFA).
Singularity South Africa has announced the relaunch of its flagship Executive Programme, introducing a restructured, four-phase format designed to support top business leaders as they navigate translating emerging technology into measurable organisational outcomes.
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