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<i>AI Empowered</i> Announces Phase Two Speakers

AI Empowered Announces Phase Two Speakers

Marketing

AI Empowered (AIE), a new summit inspired by EO Cape Town, has announced its phase two speakers. Held at the Cape Town International Convention Centre CTICC from Thursday, 7 to Friday, 8 August, the event features global and local thought leaders from companies like Google, Salesforce, MIT Centre for Collective Intelligence, Woolworths, Discovery, AWS, Pepkor and more.

Top Five Characteristics of a Good Leader

Top Five Characteristics of a Good Leader

Marketing

In any boardroom, agency, or war room, leadership is the lever that moves the team. In advertising, where deadlines are brutal and the spotlight is always on, the difference between a manager and a true leader shows up fast. You can't fake it. You either bring the spark or you don’t, says Raymond Langa, Group Chief Executive of Leagas Delaney South Africa. 

The <i>East Coast Radio House + Garden Show</i> Announces 2025 Experiences

The East Coast Radio House + Garden Show Announces 2025 Experiences

Media

The annual East Coast Radio House + Garden Show has announced that final preparations for the event are underway, set to open at the Durban Exhibition Centre. The event, a fixture on the city's winter calendar, will bring together exhibitors, designers and industry experts to showcase trends and innovations in home improvement, interior design and lifestyle.

WPP and Vercel Expand Partnership

WPP and Vercel Expand Partnership

Marketing

WPP and Vercel have announced an expansion of their global strategic partnership to bring Vercel's AI technologies — v0 and AI SDK — to WPP teams and clients. The partnership will bring vibe coding — a style of programming that uses natural language prompts to assist with the coding process — to WPP teams worldwide.

LOEWE Partners With Stink Studios for 10<sup>th</sup> Puzzle Bag Anniversary Campaign

LOEWE Partners With Stink Studios for 10th Puzzle Bag Anniversary Campaign

Marketing

LOEWE has partnered with Stink Studios to celebrate a decade of the brand's Puzzle handbag and launch a new character, with multiple creative executions and activations. To mark its 10-year milestone, LOEWE has re-released 19 Puzzle bags, introduced one new design and launched Puzz, a companion series of 20 collectable bag charms.

Oakley Names Travis Scott Chief Visionary

Oakley Names Travis Scott Chief Visionary

Marketing

Oakley has announced that, after years of Travis Scott fueling the brand through his stage wardrobe and eyewear choices on the Circus Maximus tour, the duo has partnered. Oakley has named Scott as its first Chief Visionary, announcing a multi-year partnership that will reimagine the brand's creative future. 

BackaBuddy Announces 0% Platform Fees

BackaBuddy Announces 0% Platform Fees

Publicity

BackaBuddy has announced that as of June, it charges 0% platform fees on all campaigns, meaning every rand raised goes directly to the cause. For individuals, schools, charities and community groups, this shift has already helped more people raise funds, reach donors and uplift lives. 

10 Strategic Tips Brands Should Consider Before Working With Influencers

10 Strategic Tips Brands Should Consider Before Working With Influencers

Marketing

In today's digital landscape, influencers are an indispensable tool for brands looking to connect with audiences in a truly authentic way. In a world where authenticity now trumps algorithms, the right influencer can elevate your brand with a single post, says Nicole Glover, Executive Creative Director of Digital at Penquin.

Six LinkedIn Tips for Creatives [Infographic]

Six LinkedIn Tips for Creatives [Infographic]

Social

LinkedIn isn't just for CEOs and CVs — it's a space where creativity meets credibility. LinkedIn is now an incredibly useful and powerful platform for creatives as well. In this infographic, Saads Abrahams from media update is sharing six LinkedIn tips for creatives.

The Future of Public Relations in Saudi Arabia: Between Automation and Human Creativity

The Future of Public Relations in Saudi Arabia: Between Automation and Human Creativity

Publicity

Saudi Arabia's public relations industry is undergoing a fundamental shift driven by artificial intelligence — no longer merely a supporting tool, but a central force in strategic planning and impactful messaging, says W7Worldwide.

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