The Independent Agency Search & Selection Company (IAS) and the Direct Marketing Association of South Africa (DMASA) have announced that entries for the Assegai IAS Agency Credentials Award 2025 are open. IAS says it will sponsor the first 10 entries for the IAS Credentials category at the 2025 Assegai Awards.

F&F has announced that it is showcasing its style credentials with the launch of a new brand platform, 'Style It Out'. Created by BBH and shot by photographer and filmmaker, Alex Prager, 'Style It Out' unites F&F's fashion collection with its newly rebranded Home range, bringing to life a new chapter for the brand's energy and attitude. 

Siyaram's has released a Mother's Day campaign titled 'A Mother's Love — The Only Call That Matters'. The film captures a simple reality: In a world racing against deadlines, a mother's call is the one we cannot afford to miss.

Algorithm Agency has announced that its Director of Growth and Development, Jamie-Leigh Barnett, has been named a judge in the 2025 New Generation Awards. The awards, now in its 13^th year, recognises innovative and creative use of social and digital media in South Africa. 

The MMA SMARTIES Awards South Africa has announced the winners of its 2025 edition, celebrating bold and effective modern marketing campaigns across the region. The evening was a showcase of strategic creativity, data-driven excellence and tech-enabled impact.

PR used to only be about getting your brand to make headlines — now it's also about ensuring that your brand gets found online. In this article, Saads Abrahams from media update is unpacking why every PR pro needs to understand SEO.

Cadbury has launched its 'Generous Firsts' campaign — calling on South Africans to nominate someone they believe deserves an unforgettable first-time experience. 

According to a 2024 PwC study, 73% of executives mistakenly use public relations (PR) and reputation management interchangeably. A confusion that costs companies an average of USD$2.4-million per crisis (that is about R43.2-million) in lost revenue and recovery, says Marilize Jacobs, Founder of VocalCord Reputation Management. 

Samsung, in partnership with BBH Singapore, has launched a new global campaign showing how the Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore's global launch campaign for the Galaxy S25 Ultra in January. 

ABB has handed over a set of refurbished mobile learning units to Mahlenga Secondary School in Bronkhorstspruit. The project forms part of ABB's commitment to community development through education and saw an investment of R1.36-million to convert mobile units into fully equipped learning spaces.