The World Out of Home Organisation (WOO) President, Tom Goddard, has delivered a keynote address to over 600 delegates from 58 countries at the WOO Annual Congress in Mexico City.

Living in the digital age means that traditional forms of media have to adapt or get left behind. The way media is shared and consumed has changed; this is why Saads Abrahams from media update is sharing six SEO tips for journalists.

In celebration of Youth Month, the Cotton On Foundation has launched a new initiative aimed at transforming literacy outcomes in South Africa. Titled 'Beyond Words,' the national campaign sees the Cotton On Foundation and the Nomzamo Lighthouse Foundation come together in an extended partnership, with the goal of raising R20-million for literacy across the country.

Standard Bank has launched its MyMoBiz and SimplyBLU radio campaign, an initiative that brings over 150 entrepreneurs into the spotlight via a blend of storytelling, financial support and regional exposure. 

Unilever Professional has won at the 2025 Marketing Achievement Awards. The business-to-business division of the global FMCG company walked away with Gold in the Excellence in Brand Marketing B2B category for its Food Safe product launch campaign, 'Better Clean, Better Business'.

Motherhood Hospitals has launched an AI-generated ad film to unveil Motherhood ONE — a subscription-based pregnancy care app in India, designed to provide holistic and personalised care to expecting mothers.

In 2025, branding has stopped shouting and started scrolling. What once took boardrooms and billboards now often begins in a single swipe. A viral beauty hack, a funny tweet, a TikTok sound that turns into a global mood, says Anele Maphanga, PR Lead for Vaseline.  

The Consumer Education Project of Milk SA has launched its new 'Dairy Gives You Go' TV advertising campaign. The three commercials show how Gen Z protagonists rely on dairy for optimal nutrition and sustained energy during their demanding days, on the sports field, at university and in the gym.

In an increasingly polarised world, we tend to make somewhat extreme assumptions about how divided our behaviours must be, but in reality, there are significant grey areas when it comes to the media consumption patterns of South African mid- to top-income earners, says Brandon de Kock, Director of Storytelling at BrandMapp. 

Effie South Africa, hosted by the Association for Communication and Advertising (ACA), has announced the full jury panel for the 2025 Effie Awards programme, under the theme 'You Can't Fake Real Impact'. The Effie Awards remain a globally recognised benchmark for marketing effectiveness.