Not all content creators are influencers, and not all influencers are content creators. media update's Venelize de Lange unpacks what sets UGC creators apart from influencers to help you figure out what social media role fits you best.

The Cresta Awards has appointed Helen Pak, Senior Vice President of Creative Marketing, Design and Content at Disney, as the Jury Chair for the 2025 competition.

Richfield, in partnership with So Interactive, has launched an online learning campaign, showcasing genuine student experiences to build trust and credibility.

The East Coast Radio House + Garden Show 2025 has announced that the event will feature a dedicated kitchen showcase highlighting current trends in design, technology and culinary innovation. Visitors can explore kitchen layouts and discover ideas to enhance both functionality and style in the kitchen.

The Love Trust's Nokuphila School in Thembisa has partnered with Real Stuff for Success to equip learners with confidence, resilience, emotional agility and life skills to serve them both in and outside the classroom. 

Astron Energy has been named the official fuel sponsor of the 2025 Comrades Marathon. As fuel partner, Astron Energy will help drive the event forward by powering all official vehicles and logistics teams along the 89km 'Ultimate Human Race'. 

Meet The People (MTP) has announced the acquisition of Yeoman Technology Group, a consultancy specialising in the management, optimisation and execution of organic and paid retail media strategies across Amazon, Walmart, Target and other platforms. 

Broadsign has announced Broadsign In-Advance. The new Broadsign platform capability unlocks automated in-advance digital Out-of-Home (DOOH) transactions, with support for static Out-of-Home (OOH) transactions anticipated via a future update. 

Sportsbet.io has announced the signing of five new ambassadors via its 'Join the Crypto Experience' programme. Sportsbet.io says each ambassador brings their own excitement, creativity and passion as new members of the Sportsbet.io team.

IMA, The Smollan Agency, has announced that Michelle Lourens, Multi-Media Designer at IMA, has been selected to attend the 2025 Cannes Lions International Festival of Creativity through the Open Chair programme. IMA says that, as one of only 12 creatives selected, Lourens's achievement is an important acknowledgement of the excellence brought by young women to advertising.