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SAB Partners With SARU

SAB Partners With SARU

Marketing

The South African Breweries (SAB) and the South African Rugby Union (SA Rugby) have announced a long-term Event Partnership Agreement, which sees SAB become the official and exclusive event delivery partner for all SA Rugby events.

CODE Launches 'iCourt Yethu'

CODE Launches 'iCourt Yethu'

Publicity

In celebration of Youth Day, CODE has introduced 'iCourt Yethu (Our Court)' — a campaign focused on community upliftment and youth empowerment. As part of this initiative, CODE has refurbished the basketball court at Isaac Morrison School in Soweto.

Marketing With Meaning: A Q&A With Vaughn Croeser

Marketing With Meaning: A Q&A With Vaughn Croeser

Marketing

Curious how legacy brands stay relevant in a rapidly changing market? media update's Venelize de Lange spoke with Vaughn Croeser, Vice President of Marketing at South African Breweries (SAB), to unpack what it takes to lead marketing at one of the country's most iconic companies. 

Moti Cares Supports Soweto Residents

Moti Cares Supports Soweto Residents

Publicity

The Moti Cares Foundation has visited Soweto to distribute 2 000 blankets and bread loaves to residents in Dlamini and Orlando East, bringing comfort and dignity to families facing the bitter cold with limited resources.

Radio Is Still The Big Winner In Today's Data-Led Media Game

Radio Is Still The Big Winner In Today's Data-Led Media Game

Media

Kagiso Media Radio's 'A Million & Change' campaign proves empirically that radio and associated platforms deliver increased reach, real-time engagement, defined actions and robust insights, says Nick Grubb, Chief Executive Officer of Kagiso Media Radio.

World Out of Home Organization Appoints Two New Directors

World Out of Home Organization Appoints Two New Directors

Marketing

The World Out of Home Organization (WOO) has appointed two new directors: Ocean Outdoor Chairman, Tim Bleakley, and Multiply Group Head of Media and Communication Vertical, Jawad Hassan. Simultaneously, Clear Channel CMO, Martin Corke, is rotating off the board. 

<i>5FM</i> Partners With Red Bull Half Court

5FM Partners With Red Bull Half Court

Media

5FM has announced that it is the official media partner for Red Bull Half Court. Red Bull Half Court — the streetball tournament – is coming to South Africa in July. 

<i>Kaya 959</i> Tops Commercial Radio Station Websites

Kaya 959 Tops Commercial Radio Station Websites

Media

Kaya 959 has been named South Africa's number one commercial radio station website for five consecutive months from January to May. According to BrandMapp data, Kaya 959 achieved the highest average daily active users by domain, beating out other commercial stations. 

Mastercard Launches Afrobeat and Amapiano Sonic Anthems

Mastercard Launches Afrobeat and Amapiano Sonic Anthems

Marketing

Mastercard has amplified its sonic brand across Africa with two localised sonic anthems, Wami in the Afrobeat genre and Amazwe in the Amapiano genre. Featuring Nigerian star, Mayorkun, and South African star, Sho Madjozi, the tracks blend Mastercard's sonic identity with the rhythm, emotion and culture that define the continent's music scene.

Nederburg Launches Repositioning Campaign

Nederburg Launches Repositioning Campaign

Marketing

Nederburg has announced a new reset intended to reach a new generation of wine lovers, as it cements ties with its existing support base. The new marketing campaign launches in June, with a refreshed positioning that includes a new look and in-store, on-consumption and online communication. 

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