As the country winds down for its December break, it's worth pausing to assess the communications environment we have been navigating, says Bradly Howland, President of PRISA (Public Relations Institute of Southern Africa).

From tactile design to emotional engagement, immersive exhibitions are changing how stories are experienced. Venelize de Lange from media update spoke with Marita de Vos about what this shift means for media professionals.

Everest Outdoor Media has announced the launch of its new brand awareness campaign, a bold strategic move designed to establish the company as one of South Africa's disruptive and high-impact players in the out-of-home (OOH) advertising industry.

Five schools in Mitchells Plain have competed in a dynamic recycling competition in September, aimed at uplifting local communities, reducing waste and building long-term recycling awareness among young learners, with support from Petco, Grandmaster Ready D and his programme G-CAP.

The SPAR Carols By Candlelight Presented By Jacaranda FM dazzled audiences once again this year, proving to be a resounding success with a sold-out crowd, stellar performances, and a fundraising initiative that spreads festive cheer far and wide. 

Every marketer has been bombarded with "must watch" trends for 2026. Red September's new report has aimed to focus on what will actually move the needle for South African brands in 2026.

As South Africans prepare for the festive season, global animal welfare organisation FOUR PAWS has asked shoppers to make compassionate choices when buying gifts. 

Sustained improvements to infrastructure, environmental conservation, and the revitalisation of local municipalities require a collaborative effort. Such cooperative models, as seen on the KZN Mid-South Coast, are making a real impact by creating safer, more welcoming destinations for investors.

2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated and brands that once relied on traditional media rhythms found themselves needing to rethink everything from strategy to storytelling to speed. 

Tractor Outdoor's Net Zero Project, in partnership with Billboard Management Technologies (BMT), has transformed digital billboards at schools into solar-energy micro-generators that reduce grid reliance, support learning environments and boost energy security for advertisers.