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The Agency Pitch Problem No One Talks About

The Agency Pitch Problem No One Talks About

Publicity

Every agency knows the email. A brand reaches out asking for a proposal and a budget. Within hours, teams are pulling together ideas, strategies and plans in the hope of winning the work, says Davina Malan, Managing Partner at Tribeca Public Relations.

PR Leads the Way in the Age of LLMs: If You're Not Optimising for AI, You're Already Invisible

PR Leads the Way in the Age of LLMs: If You're Not Optimising for AI, You're Already Invisible

Publicity

A South African consumer opens ChatGPT and asks it a simple question. Which electric SUV should I buy? The response reads like a curated briefing from the country's top motoring journalists. It references expert reviews, independent road tests and third-party comparisons.

Surreal Hotel Arts Opens New York Headquarters

Surreal Hotel Arts Opens New York Headquarters

Media

Surreal Hotel Arts, the São Paulo-based creative production company, has announced the opening of its first international headquarters in New York City, aimed at marking an expansion into the United States market.

OFM — The Gateway to Central South Africa

OFM — The Gateway to Central South Africa

Media

OFM has announced that it celebrates its 40th year in broadcast in 2026. Over this time, the brand has remained true to its audience needs for music, news and information. 

Why the Biggest Budget Deserves More Than 15 Minutes at the End

Why the Biggest Budget Deserves More Than 15 Minutes at the End

Publicity

A quiet paradox plays out across boardrooms in South Africa. Paid media, one of the single-largest line items in most marketing budgets, receives the smallest slice of executive attention, says Bongi Mvuyana, recently promoted to Strategy Partner at Connect, part of The Up&Up Group.

<i>TikTok Next</i> 2026 Trend Forecast

TikTok Next 2026 Trend Forecast

Social

TikTok released TikTok Next 2026, its sixth annual global trend forecast, revealing how audiences are shifting away from passive consumption towards more intentional, emotionally driven engagement and what this means for brands looking to stay relevant in the year ahead.

<i>Jacaranda FM's</i> 'Kia or The Cash' Delivers Over 1-Million Entries

Jacaranda FM's 'Kia or The Cash' Delivers Over 1-Million Entries

Media

Jacaranda FM has wrapped up its latest integrated brand campaign with Kia South Africa, crowning Midrand listener Jerome Govender the grand prize winner of a brand-new Kia Sonet worth R289 995.

DJ Sabby Set to Host SABC 1's Festival Broadcast Special of Corona Sunsets Cape Town

DJ Sabby Set to Host SABC 1's Festival Broadcast Special of Corona Sunsets Cape Town

Media

Radio, television and media personality, DJ Sabby, better known as Sabelo Mtshali, has been announced as the host of the 2026 Corona Sunsets Festival, Cape Town.

FirstRand Empowerment Foundation Donates R9.5-Million to Charlotte Maxeke Johannesburg Academic Hospital

FirstRand Empowerment Foundation Donates R9.5-Million to Charlotte Maxeke Johannesburg Academic Hospital

Publicity

Charlotte Maxeke Johannesburg Academic Hospital (CMJAH) has officially opened its newly upgraded liver transplant unit (Area 561) following a R9 500 000 donation from the FirstRand Empowerment Foundation through its implementation partner, the FirstRand SPIRE Fund.

Why Talent Strategy Is Becoming a Brand Issue for African Businesses in 2026

Why Talent Strategy Is Becoming a Brand Issue for African Businesses in 2026

Publicity

Today's workforce has leverage, and they are using it. Over the past few years, something has shifted in the labour market. It is visible in boardrooms, in exit interviews and in the speed at which professionals move between roles, says Sandra Botha, Global HR Auditor at Top Employers Africa.

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