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Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

4 Weeks ago Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Brand leadership Marketing leadership AI in marketing leadership Sony marketing strategy Influencer marketing South Africa

The Confidence Quotient: Why Brands are Betting on Self-Esteem

5 Days ago Marketing

Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.

Confidence Quotient Self-Esteem Confidence-Driven Marketing Self-Care Self-Love Brand Authenticity Eucerin Nike Dove Brand Narrative

Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One

2 Weeks ago Media

Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.

Social media metrics Attention-led marketing Influencer marketing ROI Brand engagement strategies Sustainable creator marketing

From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition

29 Jan 2026 Marketing

Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.

Mr Price NKD acquisition South African retail expansion into Europe Retail acquisition investor concerns Data-led retail marketing strategy

The Stephen King IT Factor: Mastering Narrative Power in PR

4 Weeks ago Publicity

Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.

PR Content Writing Tips How to Write Engaging Articles Public Relations Content Creation Publicists PR Agents Publicity Articles Boost Visibility PR Tips Stephen King.

Violence, Desensitisation and the Media's New Reality

4 Weeks ago Media

Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.

Media violence Audience desensitisation Violent content in media Digital media trends Increase of violence in media

Tech on Trial: Redefining Responsibility in the Age of Digital Addiction

3 Weeks ago Media

Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.

Meta and Google lawsuit Social media algorithm regulation Ethical audience growth strategies Engagement-driven algorithms Addictive platform design

Die Papier Promises a Fresh Voice for Afrikaans Readers

6 Days ago Media

The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.

Afrikaans print media Die Papier newspaper Novus Media Die Papier Afrikaans news South Africa newspapers Community journalism

Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports

3 Weeks ago Marketing

Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.

South Africa agricultural export revenue SA record agricultural exports $15.1 billion South Africa US trade relations US demand decline for SA exports audience segmentation strategy

The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

28 Jan 2026 Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

ChatGPT Enters the Ad Game: Everything Marketers Need to Know

2 Weeks ago Marketing

Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.

ChatGPT advertising strategy AI-driven brand discovery AI-powered marketing channels ChatGPT advertisements Sponsored advertisements in ChatGPT ChatGPT sponsored content AI advertising platform

Media Personalities DJ Sabby and Hope Mbhele to Present SABC 1's Corona Sunsets Festival Special Broadcast

1 Hour ago Media

The Corona Sunsets Festival has returned to national television this March as SABC 1 once again partners with the music and lifestyle event, bringing one of South Africa's distinctive open-air experiences to screens across the country.

Truecaller Ads Platform Now Directly Available to Advertisers in South Africa and Kenya via 365 Digital

3 Hours ago Marketing

Truecaller, the leading global communications platform, has announced a strategic reseller partnership with 365 Digital, one of Africa's foremost digital marketing and commerce media specialists, to strengthen its advertising and monetisation ecosystem across South Africa and Kenya.

Razor PR Appoints Ima Peter as Deputy Managing Director

4 Hours ago Publicity

Razor PR, an African Public Relations and Communications agency, has announced the appointment of Ima Peter as Deputy Managing Director, effective Sunday, 1 February.

The Advertising Club Introduces New Categories for Creative Abby 2026

5 Hours ago Media

The Advertising Club (TAC), has announced the introduction of new categories for Creative Abby 2026, further strengthening the awards' commitment to global relevance and creative excellence.

Marketing's Talent Shift: Why Project Managers Are Beating Creatives

6 Hours ago Marketing

For decades, creative roles dominated marketing hiring. Agencies were structured around them, and success was measured by ideas generated. That model is now being dismantled.

Regent Business School Powers Soweto School's Rise With New 'iLeadLAB'

21 Hours ago Publicity

In a corner of Soweto, a story of revival is gaining new momentum. Bopasenatla Secondary School, once on the brink of closure, is now the latest beneficiary of Regent Business School's 'iLeadLAB' initiative, a technology makerspace designed to expand access to practical, future-ready learning.

New Data From the South African Influencer Marketing Index Q1 2026

22 Hours ago Marketing

Lit.africa has released the State of South African Influencer Marketing — Q1 2026, analysing data from 20 000 registered creators across the country.

The Sustainability of Trust

23 Hours ago Publicity

We all write beautiful words about who we are. Transparent. Ethical. Inclusive. Values-driven. Yet the real test of values is rarely found on a website or a paragraph in an annual report. It is found in the small, often uncomfortable moments of decision-making, when no one is watching, and only you have to live with the consequences, says Regine le Roux, Managing Director of Reputation Matters.

Jacaranda FM Unveils New State-of-the-Art Studio

23 Hours ago Media

Jacaranda FM has officially entered a new era of broadcasting with the launch of its brand-new, state-of-the-art flagship studio.

Suzuki Auto South Africa Backs Grassroots Cricket With R140 000 Community Equipment Drive

Yesterday Publicity

Suzuki Auto South Africa in partnership with Cricket South Africa (CSA) has donated R140 000 worth of cricket equipment to five cricket hubs across South Africa following the 'Ballin' with Suzuki' campaign, which was activated during Season 4 of the Betway SA20.