The Rise of Micro-Influencers In Modern PR

More and more PR pros are turning to micro-influencers and trusted local voices as they plan campaigns. media update's Venelize de Lange takes a look at why micro-influencers are suddenly the beating heart behind successful publicity moves.

Five Skills Every Modern Marketer Must Master

Are you in market management and not sure what employers are looking for? Venelize de Lange from media update explores what marketing skills are in demand in 2025.

From Hype to Honesty: A Marketer’s Guide To Naked Marketing

Naked marketing proves that transparency sells. Venelize de Lange from media update unpacks how marketers can earn trust and loyalty by keeping things honest.

Three Tips on How PRs Can Make the Most Out of AI — In 300 Words or Less

The wonderful world of AI is rapidly developing, and for PRs, it can be used as a super tool. In this article Saads Abrahams from media update is sharing three tips on how PRs can make the most out of AI.

Ethical Content Use: What Every Creator Should Know About Copyright and Fair Use

From plagiarism to scraping, Venelize de Lange from media update shares what every creator should know about copyright, what fair use actually allows and the importance of respecting other digital creators' creative work.

Blogging Lessons From Wednesday Addams — In 300 Words Or Less

Is Emo the new Barbie? The excitement around the latest season of Wednesday makes us all wonder. media update's Venelize de Lange explores what valuable lessons bloggers can learn from the lead's unapologetically dark persona. 

Top Strategies to Monetise Your Website In 2025

Got a website, but no revenue to show for it? Don't worry, Venelize de Lange from media update takes a look at simple, yet creative, strategies to monetise your website before the year's end.

Five Signs You’re Working with a Good PR Agency in South Africa

South Africa's PR scene is unique — and the right agency? They can make all the difference. Venelize de Lange from media update highlights five signs of a good PR agency in South Africa and why choosing wisely matters for your brand.

Social Media Lessons From the Central Perk Couch — In 300 Words Or Less

Looking for ways to turn followers into a tight-knit community? Take a seat on the Central Perk couch. Venelize de Lange from media update uncovers why Friends remains an emblem of lasting community and how you can incorporate it into your social media strategy.

Crisis PR in the Social Media Era — In 300 Words or Less

Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.