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Tractor Outdoor Strengthens Roadside Digital Network With New Sites

Tractor Outdoor Strengthens Roadside Digital Network With New Sites

Marketing

Tractor Outdoor has expanded its digital footprint with the addition of several new sites across Cape Town and Johannesburg, further strengthening its national network while reinforcing its dominance in the Western Cape.

Bravecto® Sponsors R7-Million Worth of Tick and Flea Treatments to Shelter Dogs

Bravecto® Sponsors R7-Million Worth of Tick and Flea Treatments to Shelter Dogs

Publicity

Bravecto® has announced its nationwide '#BravectoCares' winter drive which delivered 21 500 doses of tick and flea treatments worth R7-million to selected animal shelters across South Africa, helping to protect vulnerable dogs and support their well-being.

The World Out of Home Organization Launches Search for New Chief Executive Officer

The World Out of Home Organization Launches Search for New Chief Executive Officer

Marketing

The World Out of Home Organization (WOO) has launched an immediate search for a new Chief Executive Officer to lead the day-to-day operations of the global industry body. 

Windhoek Beer Commits to Human-Generated Imagery in New Marketing Campaign

Windhoek Beer Commits to Human-Generated Imagery in New Marketing Campaign

Marketing

While many brands are turning to AI-generated perfection, Windhoek Beer has gone in the opposite direction, working with a content creator born with six fingers on each hand.

The Hidden Platform Influencing Consumer Trust in the AI Era

The Hidden Platform Influencing Consumer Trust in the AI Era

Marketing

There is a conversation happening about your brand right now. It is not in your CRM, not in your brand tracker and almost certainly not in your quarterly review deck. It is on Reddit, and it is shaping what artificial intelligence tells millions of consumers about you, says Musa Kalenga, CEO of the Brave Group.

Auckland Park World Blood Donor Day Drive Unites Different Stakeholders

Auckland Park World Blood Donor Day Drive Unites Different Stakeholders

Publicity

The World Mission Society Church of God has hosted its 1 926th Worldwide Blood Drive on Sunday, 14 June, aimed to give life through the love of the Passover at its temple in Auckland Park, Johannesburg.

Why Making the Right Connections Can Transform Your Business

Why Making the Right Connections Can Transform Your Business

Marketing

Many entrepreneurs spend years focusing on products, services, marketing plans and financial forecasts. While all of these are important, one of the most overlooked growth drivers in business is often something far less tangible: relationships, says Nicole Mirkin, Founder of AURA.

Project Management Institute and Cannes Lions Launch Global Educators Forum

Project Management Institute and Cannes Lions Launch Global Educators Forum

Publicity

Project Management Institute (PMI) has announced its partnership with Cannes Lions to launch the 'LIONS Educators Forum', a global initiative designed to connect academia with creative industries and better prepare students for the evolving world of work.

The Future of Being found: How to Ensure Your Brand Shows Up in AI-Generated Search Results

The Future of Being found: How to Ensure Your Brand Shows Up in AI-Generated Search Results

Marketing

For years, brand visibility meant dominating search engine rankings. That model is shifting. Many people now receive direct answers from AI tools such as ChatGPT, Gemini and Perplexity, or through AI-generated summaries embedded in search results, says Thelma Ngoma-Mavhunga, Senior Communications Specialist at Flow Communications.

The Imposter Syndrome of a Strategist: Paid to Sound Certain in an Uncertain World

The Imposter Syndrome of a Strategist: Paid to Sound Certain in an Uncertain World

Marketing

There is a strange performance built into strategy. We walk into boardrooms, project slide decks onto screens, clear our throats and speak in the language of confidence: "The consumer wants, the market is moving, the opportunity is clear, the brand must," says Inamangwe Mtumtum, Senior Integrated Strategist at Boomtown.

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