Varsha, says, “Fore Good wishes Janine all the best in her future endeavours, and we look forward to welcome in a new era for Livewired with Lucinda at the helm. Lucinda brings a wealth of enthusiasm, strategic skill and solid agency experience.”

Boddy started at Livewired as senior account manager and quickly rose through the ranks to become account director, responsible for overseeing delivery and performance on all of the agency’s accounts and key clients, as well as managing a team that has more than doubled in growth.

Boddy says “I am extremely excited for the opportunity, and I ensure Livewired will continue to provide the excellent service that it has to date and will keep on growing from strength to strength.”