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PRISA 2016

Over R500 000 raised for '#StandUp'

Over R500 000 raised for '#StandUp'

Publicity
Carrick Wealth, together with Signature of Hope Trust and Chris Bertish, launched their '#StandUp' campaign. With the campaign running until the end of April, the organisers are urging all South Africans to get involved.
 
Chris Bertish
Signature of Hope
South African fundraising

KAMERS/Makers shows its support for Uzwelo Bags initiative

KAMERS/Makers shows its support for Uzwelo Bags initiative

Publicity
KAMERS/Makers has identified an opportunity to support the Uzwelo Bags initiative.
 
Uzwelo Bags
KAMERS/Makers
Expand A Sign South Africa

<i>Hot 91.9FM</i> and e.tv to host Mother's Day Concert

Hot 91.9FM and e.tv to host Mother's Day Concert

Media
Hot 91.9FM, in association with e.tv, has confirmed that they are hosting a Mothers Day Concert at the Johannesburg Zoo on Sunday, 14 May.
 
Hot 91.9FM South Africa
Mother's Day Concert
e.tv Mother's Day 2017
Johannesburg Zoo events

Webafrica's <i>Just Skip It. If You Can</i> ad proves to be a success

Webafrica's Just Skip It. If You Can ad proves to be a success

Marketing
Webafrica's Just Skip it. If you can advert has been viewed by around 150 000 South Africans since its release three weeks ago.
 
Webafrica
Youtube advertising
Just skip it. If you can
Webafrica Youtube

Get better results from email campaigns using GIFs

Get better results from email campaigns using GIFs

Marketing
Consumers today have an average attention span of just eight seconds, says Chélin Sam, art director for integrated agency, Stratitude. The answer to enhancing the engagement of a reader, and getting higher open rates and conversions for your email campaigns, is the animated GIF.
 
GIFS email marketing
Stratitude South Africa
Email campaign Stratitude

Path to purchase: OOH or POS?

Path to purchase: OOH or POS?

Marketing
Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. Out-of-home is a winning strategy, comparable to point-of-sale, when it comes to achieving return on investment, says Howard Lonstein, marketing manager for Outdoor Network.
 
Out-of-home advertising South Africa
Return on investment
Point-of-Sale Outdoor Network

Register online for <i>Markex</i> 2017

Register online for Markex 2017

Marketing
Specialised Exhibitions Montgomery, organiser of Africa’s promotional product event, Markex 2017, has announced that visitor registration for the show is now officially open.
 
Markex 2017
Promotional Products Expo
Madex 2017

Arun Sudhaman: There has never been a better time to be in PR

Arun Sudhaman: There has never been a better time to be in PR

Publicity
The PR and communications industry has undergone tremendous change over the last five years. However, according to The Holmes Report CEO and editor-in-chief Arun Sudhaman, the thinking PR brings to the table is more valuable than ever before
 
PR industry
The Holmes Report
Arun Sudhaman
In2 Innovation Summit

Entries for the Adventure Film Challenge are now open

Entries for the Adventure Film Challenge are now open

Media
Entries are now open for the 2017 Adventure Film Challenge, and local filmmakers are invited to submit a five-minute short film on South African outdoor culture. Submissions received are reviewed by a panel of judges from the adventure and filmmaking industries.
 
Film competitions South Africa
Cape Union Mart Adventure Film Challenge
Outdoor film competition
Banff Mountain Film Festival

Kansai Plascon takes on the Absa Cape Epic with new brand positioning

Kansai Plascon takes on the Absa Cape Epic with new brand positioning

Marketing
Kansai Plascon recently launched its new brand positioning, ‘Designed for Life’, and viewed the 2017 Absa Cape Epic as the perfect event at which to unveil it. Kansai Plascon sponsored Max Knox and Hector Leonardo Paez Leon, who finished fourth. For Kansai Plascon, the sponsorship proved a success.
 
Kansai Plascon Cape Epic
Absa Cape Epic 2017
Plascon Designed for Life
Kansai Plascon South Africa
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