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Sugar Ray Leonard launches a new campaign for Openview

Sugar Ray Leonard launches a new campaign for Openview

Marketing
Sugar Ray Leonard has announced the launch of a national campaign for South African FTA satellite broadcaster, Openview.
 
Sugar Ray Leonard
marketing campaign 2018
Openview

Top three social media campaigns of 2018

Top three social media campaigns of 2018

Social
Although the new year will ring in new social media campaigns, it’s always a good idea to learn from the best of the best. Here’s a look at three of the top South African social media campaigns to come out of 2018.
 
Social media campaign 2018
social media campaign South Africa
viral social media campaign 2018

Lester Kiewit returns to <i>CapeTalk</i>

Lester Kiewit returns to CapeTalk

Media
Cape Town broadcast journalist Lester Kiewit returns to CapeTalk and will host his new show from Sunday to Thursday every week.
 
CapeTalk
South African radio station
radio station Cape Town

AI and marketing: A match made in heaven?

AI and marketing: A match made in heaven?

Marketing
Artificial intelligence (AI) has made its mark on numerous industries, and marketing is no exception. But will the inclusion of automation suit the marketing creatives?
 
Artificial Intelligence
Marketing and AI
AI Marketing

Yogi Sip refreshes its look and formula

Yogi Sip refreshes its look and formula

Marketing
Yogi Sip, a South African staple for the past 35 years, has refreshed its look and formula. It has also created two new flavours – Cocopine and Mixed Berry.
 
Yogi Sip
agency rebrand
Yogi Sip new look
marketing news South Africa

Moyo receives recognition from Microsoft Inner Circle Partner Program

Moyo receives recognition from Microsoft Inner Circle Partner Program

Media
Moyo announces that it has been accepted into the Microsoft AI Inner Circle Partner Program. Moyo was accepted into the programme after the successful delivery of multiple AI projects using Microsoft technologies.
 
Moyo
Microsoft AI Inner Circle Partner Program
Microsoft technologies

Music in advertising: The bond between brand and music

Music in advertising: The bond between brand and music

Marketing
Mnemonics might not be in everyday conversation, but they are integral to the advertising process, says Adam Howard, owner of Howard Audio.
 
Music in advertising
MAQ campaign
music brand mnemonic
music sales

<i>Kfm 94.5</i> celebrates the holiday season

Kfm 94.5 celebrates the holiday season

Media
Several Cape Town celebrities and influencers recently celebrated the holiday season with Kfm 94.5 on Tuesday, 11 December.
 
Kfm 94.5
holiday season
radio event 2018
A Very Merry Kfm

<i>Jacaranda FM</i> Carols by Candlelight event proves to be a success

Jacaranda FM Carols by Candlelight event proves to be a success

Media
SPAR Carols by Candlelight with Jacaranda FM aimed to bring the Christmas spirit to Pretoria, South Africa on Tuesday, 11 December at Loftus Versfeld.
 
Jacaranda FM
SPAR Carols by Candlelight
radio event 2018
radio event December 2018

Infographic: Print versus digital: Are they even at war?

Infographic: Print versus digital: Are they even at war?

Media
Has there ever been a media debate more contended than the battle of print versus digital? Who really knows – but what we do know is that instead of asking which medium is more powerful, perhaps the real question should be: Are print and digital even at war?
 
Print versus digital
Print and digital
Print media
Digital media
Infographic
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