Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

Why CSI isn’t where you should be skimping

Why CSI isn’t where you should be skimping

Publicity

Now that the 2021 budget is out, it has become clear that economic recovery is the name of the game, says Charlene Lackay, CSI group manager for Momentum Metropolitan. Lackay says that the focus remains on formal industries and the private sector, but there's little mention of the role that NPOs play in providing skills that unlock economic growth. 

 
CSI
2021 budget SA
NPOs
non-profits
economic growth
economic recovery
business strategy
formal industries
Business focuses 2021

LinkedIn influencers: Your FAQs answered

LinkedIn influencers: Your FAQs answered

Social

Where are the influencers of LinkedIn? Does it seem like you can only be one when you are a billionaire or the owner of a global tech company? media update’s Maryna Steyn is here to answer your questions.

 
Influencers
influencer marketing
LinkedIn influencers
social media influencers
B2B communication
LinkedIn FAQ
influencer FAQ

Google SA and SA Tourism partner launch <i>South Africa: An Explorer’s Paradise</i>

Google SA and SA Tourism partner launch South Africa: An Explorer’s Paradise

Social

Google Arts and Culture (GAC) and South Africa Tourism has announced the launch of South Africa: An Explorer's Paradise, an online exhibition where visitors from all over the world can explore South Africa through a collection of 500 images and videos, 55 Street Views and 20 digital stories. This a collaboration to celebrate South Africa's people, cultural heritage and landscapes.

 
Google SA
SA Tourism
South Africa: An Explorer’s Paradise
SA exhibitions
SA online exhibitions 2021
online expos SA
South Africa expo

The ethics behind kidfluencer marketing

The ethics behind kidfluencer marketing

Social

Kidfluencer marketing can be a fun and adorable way for kids to express themselves — but when do the ethical lines get blurred? Living in the digital age, kids are just as inundated with advertisements as the rest of us. This makes it essential to examine the marketing messages children are being fed.

 
Kidluencer
kidfluencer marketing
social media marketing
digital marketing
ethical issues in marketing.

The One Club names Fusion DEI juries

The One Club names Fusion DEI juries

Marketing

The One Club for Creativity has announced the first group of creative leaders who will serve on juries for the One Show 2021 Fusion Pencil and ADC 100th Annual Awards Fusion Cube awards. 

 
The One Club
Fusion DEI
ADC 100th Awards
Fusion Pencil
Fusion Cube awards

Firejuice partners with Qone

Firejuice partners with Qone

Marketing

Firejuice has announced that Qone, a leader in aluminium windows and doors, has reached out to the agency to develop a marketing plan that builds awareness of its unique offering to Africa's construction sector. 

 
Firejuice
Qone
marketing strategy
Marketing agency
Marketing agencies SA
Best marketing agencies
marketing partnership
construction
construction industry

Five agency characteristics that all good activations partners need

Five agency characteristics that all good activations partners need

Marketing

For activations to be a success, brands must appoint a strategic partner to conceptualise a cohesive brand story that resonates with their audience, says activations expert Andreas Smit. Smit adds that despite more budget currently being put behind virtual events, online and mobile engagement tactics, South Africa remains a nation that craves connection and appreciates physical rewards.

 
Activations
Activations agency
Activations agency characteristics
Top Activations agency characteristics

The influence of SMS marketing

The influence of SMS marketing

Marketing

SMS has been around since the 80s and continues to be used as a channel to communicate marketing messages. media update’s Nakedi Phala dissects how SMS has evolved and its benefits in marketing.

 
SMS Marketing
SMS notification
SMS safety
SMS for advertising
MMS

The benefits of psychographics in your marketing strategy

The benefits of psychographics in your marketing strategy

Marketing

Psychographics help you understand what your customers think, feel and value when buying your product or service. These are not just objective pieces of information but the full story behind your customer’s behaviour. media update’s Pamela Manzenze explores the benefits of behavioural data in your strategy.

 
Psychographics
Marketers
Marketing Strategy
Consumer
Variables

Clockwork announces launch of UK office

Clockwork announces launch of UK office

Media

Clockwork has announced the launch of Clockwork United Kingdom, the first expansion for the award-winning agency since being founded in 2010 in South Africa. The United Kingdom agency's model has been built to meet the needs of clients with Reckitt Benckiser and Xbox already on board.

 
Clockwork
Clockwork UK
Clockwork United Kingdom
Clockwork Agency
Social agency SA
Social agency UK
0
0
 

Next Up

Clear