Social media 101: Dealing with customer complaints

Social media 101: Dealing with customer complaints

Social
The digital age is seeing a shift from lodging customer-related complaints in person to using a brand’s social media platforms. Companies are beginning to see the value of what an online presence — and interaction with their audience — brings to the customer service table.
 
Social media
customer complaints
brand reputation
online customer service

Infographic: Chief marketers identify strategic areas of focus in 2019

Infographic: Chief marketers identify strategic areas of focus in 2019

Marketing
According to the CMO Council, a global audit of chief marketers indicates a resolute intention of being active advocates and agents for marketing technology migration, digital skills development and more effective go-to-market processes in 2019.
 
CMO Council survey
infographic
chief marketing strategy 2019
CMO Council

<i>Jacaranda FM</i> wins 13 nominations at the <i>Liberty Radio Awards</i>

Jacaranda FM wins 13 nominations at the Liberty Radio Awards

Media
With a combined audience of around three million, Jacaranda FM received nominations for multiple shows across the workday and weekends, as well as for its performance as a station, at the 2019 Liberty Radio Awards.
 
Jacaranda FM
Liberty Radio Awards 2019
radio awards South Africa 2019

NutriDay launches its new brand campaign

NutriDay launches its new brand campaign

Marketing
NutriDay’s new brand campaign — ‘Strong Everyday with NutriDay’ — is based on a mantra that connects a physical benefit to each vitamin and mineral.
 
NutriDay
brand campaign South Africa
television commercial 2019

<i>Kfm 94.5</i> celebrates 11 <i>Liberty Radio Awards</i> nominations

Kfm 94.5 celebrates 11 Liberty Radio Awards nominations

Media
Kfm 94.5 has been nominated in 11 Liberty Radio Awards 2019 categories.
 
Liberty Radio Awards
Kfm 94.5
eleven nominations

Five ways to tell if your brand’s content is valuable

Five ways to tell if your brand’s content is valuable

Marketing
It’s becoming more difficult for your brand’s content to stand out because, every day, it has to compete with the copious amounts of branded content being published. One of the best ways to ensure you cut through the crowd is to create something that won’t only share your brand message but will also benefit your consumers, aka, value-added content.
 
Online content
Value-added content
Content creation

Understanding the POPI Act: 10 FAQs answered

Understanding the POPI Act: 10 FAQs answered

Marketing
The Protection of Personal Information (POPI) Act is well on its way to being implemented in South Africa. But before it is, check out this list of frequently asked questions to make sure you — and your business — are 100% prepared.
 
POPI Act
GDPR
POPI Act FAQs
Frequently Asked Questions

2019 <i>Liberty Radio Awards</i> finalists announced

2019 Liberty Radio Awards finalists announced

Media
The adjudication process for the 2019 Liberty Radio Awards has been completed. The results have been verified by Mazars, a chartered accounting firm, and the finalists for the various categories have been determined.
 
Liberty Radio Awards
Liberty Radio Awards finalists 2019
radio awards South Africa 2019

<i>CapeTalk</i> scoops three <i>Liberty Radio Awards</i> nominations

CapeTalk scoops three Liberty Radio Awards nominations

Media
CapeTalk, the Western Cape’s longest running talk station, has received three nominations at the 2019 Liberty Radio Awards.
 
CapeTalk
Liberty Radio Awards 2019
radio station Western Cape

Infographic: Four factors to consider when creating a winning newsletter

Infographic: Four factors to consider when creating a winning newsletter

Media
Optimising your company’s newsletter is one of the simplest ways to increase engagement with your target audience. If that sounds like something you want — and let’s be honest, who wouldn’t? — then take a look at our latest infographic.
 
Newsletter
Newsletter tips
Infographic
Audience engagement
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