PR professionals are experts in communication, and as the younger generation becomes the primary target audience, they must learn how to effectively communicate with them too. By familiarising themselves with Gen Z and Gen Alpha slang terms, PRs can better tailor campaigns towards this demographic and engage with them more efficiently.

Empathy is a key differentiator in creating exceptional customer experiences in an increasingly tech-driven business world, says Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab. Jonkheid adds that empathy, being labelled a 'soft skill', is a complex trait to develop that requires self-awareness, emotional intelligence and ongoing development.

After years of restricted movement, the conversation around travel has regained momentum, particularly for South Africans who are increasingly seeking ways to balance work, life and mental well-being, says the team at Legacy Lifestyle. 

Four years ago, I penned an article exploring the potential of product placement in novels — specifically within the diary chronicle genre. At the time, AI wasn't as mainstream as it is today. For those of us in publishing AI has since revolutionised, accelerated and improved content creation, says Tiisetso Maloma, Publishing Director of Bula Buka Publishers.

PR events happen all the time. We see influencers going on brand trips or journalists posting events on their LinkedIn all the time. When you see all these events on social media, it is easy to assume that social media posts are the main or only purpose of having a PR event. PR events actually have a lot more to offer brands than just a few Instagram tags.

To commemorate World Food Day, Marriott International has teamed up with FoodForward SA (FFSA) to address food insecurity in South Africa, where 30 million people face hunger daily. 

Naren Patel, former Managing Director of Out-of-Home (OOH) media owner Primesight, has joined OOH Capital, the global Out-of-Home advisory company.

SuperSport, Your World of Champions, as part of the MultiChoice Group, has announced that it will play its role in environmental sustainability and in raising awareness. MultiChoice is the official African broadcast partner of the prestigious Earthshot Prize, a global initiative dedicated to discovering and supporting ground-breaking solutions to repair and protect the planet.

Uber has unveiled its latest initiative, titled '#GiveGogoMzansi', with a screening event at Egrek Cinema in Parkhurst on Thursday, 17 October. The campaign celebrates the beauty of South Africa's hidden gems and — at the heart of the campaign — honours the beloved Gogos (grandmothers) who have played a pivotal role in shaping their communities.

Joe Public has won Agency of the Year at the 46^th annual Loeries. Joe Public Cape Town, Durban, Johannesburg and their clients won 35 Loeries —  including five wins with production partners Romance Films, Darling Films and Post Modern.