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The storm that blew away the print industry

13 May 2020 Media

The print industry, as we know it, may be coming to an end, says the team at Target Media Directory. According to the team, with many having contemplated the death of print, this could be a fast reality that no one saw coming.

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Why newsletters are an effective content-sharing tool

4 Weeks ago Marketing

The importance of newsletters is often overlooked and reduced to an outdated, basic marketing method. Despite this, they continue to be a reliable and effective method for promoting content. media update’s Taylor Goodman discusses the importance of newsletters in marketing.

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Four PR tools that will impress your clients

4 Weeks ago Publicity

As a PR pro, impressing your client is easy to do — so long as you have the right tools at your disposal. Here, the team at Newsclip Media Monitoring reveal the tools that will blow your clients away.

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media update joins as the official partner of the 2020 New Gen Awards

3 Weeks ago Marketing

We are excited to announce that media update has officially partnered with the 2020 New Generation Social and Digital Media Awards (New Gen Awards). Our partnership with the awards will see a collaborative effort in content publication and event streaming for the 2020 event.

New Gen Awards 2020 New Generation Social and Digital Media Awards media update official media partner

A marketing strategy to capture the South African audience

2 Weeks ago Marketing

The marketing landscape in South Africa requires brands to be diverse, eager to learn and adjust with ease — especially if they’re looking to capture this country’s particular audience.

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Three types of hashtags to make your marketing more effective

2 Weeks ago Marketing

Hashtags are everywhere — not just on social media these days.They have embedded themselves as an integral part of marketing, used in all aspects of campaigns and branding. But, how do you get the most out of your hashtag usage? media update’s Aisling McCarthy has the answers.

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Five types of hashtags to consider for your next social media campaign

2 Days ago Social

Creating a social media campaign is easy once you’ve selected the correct hashtags to use, says the team at amaSocial. When you use the right #tags in your social campaign, it’s seen by your target audience, which generates more engagement and leads for your brand.

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Three reasons why humour creates engaging content on social media

Yesterday Social

Humour creates engaging content on social media because when people are happy, they are more willing to engage with content and share it with their friends and family. So if you’re struggling to get engagement on social, and your brand allows for it, being a little bit cheeky might be the way to go!

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Consumer Council relaunches its website and corporate identity

Yesterday Marketing

Consumer Council (CC), a South African Insights and Trends Analysis agency, has announced the launch of its new website and corporate identity. The new website and brand identity aims to articulate a 'more refined corporate identity' and follows CC's decision to extend its services across Africa.

Consumer Council website

Consumer Council rebranding

CC SA Insights and Trends Analysis

South African insights agency

National Geographic launches two original premiers about Mount Everest

Yesterday Media

National Geographic has announced that it aims to continue its legacy of Everest exploration through access from renowned explorers, scientists, photographers and filmmakers. The channel has, with this in mind, announced two original premieres: Expedition Everest and Lost on Everest.

National Geographic premiers about Mount Everest

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Five ways to improve brand loyalty

Yesterday Marketing

Brand loyalty is essential for a successful business, but this is no simple feat. Establishing a strong consumer base can benefit your brand in countless ways. But how do you get to that point?

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SA's CO.ZA domain grows to 1.25 million

Yesterday Marketing

The ZA Central Registry NPC (ZACR) has announced that there are now over 1.25 million individual domain names registered within South Africa's flagship CO.ZA Internet domain.

ZA Central Registry NPC

SA's CO.ZA domain stats 2020

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rAge Expo cancels its NAG Lan

Yesterday Media

rAge Expo, South Africa's biggest annual video gaming, technology and geek culture exhibition, has announced that for the first time in 18 years, the home of the NAG Lan is being canceled due to COVID-19.

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CMO Council lists notable brands experiencing upturn in global downturn

Yesterday Marketing

The CMO Council has indicated that, despite a vibrant world dissipating into lockdown hibernation, there have been a number of commercial beneficiaries meeting the need for creative distraction, inventive diversion or productive interaction.

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Soweto Urban newspapers merge into a single solution

Yesterday Media

SPARK Media has announced that Caxton management has decided to consolidate the Soweto Urban newspapers into a single solution. This change will the publication covering strategic and more affluent areas of Soweto.

Soweto Urban newspapers

Soweto newspapers 2020

Caxton newspapers

SPARK Media newspapers 2020

Why brands need to be there for consumers when no one else is

2 Days ago Marketing

Being there for your consumers when they need it most will not only highlight your brand’s human element, but it also shows that you care about them and not just about their money.

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customer experience

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How to support your customers during lockdown

702 announces changes to its presenter line-up

2 Days ago Media

Radio station 702, which is part of Primedia Broadcasting's portfolio of radio stations, has announced that Clement Manyathela will move from the Midday Report to take up the 09:00 slot from Eusebius McKaiser, who will be departing on Friday, 26 June.

Radio station 702 South Africa

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