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Google launches programmes to support small retail businesses

Google launches programmes to support small retail businesses

Media

Google has kicked off a series of programmes that will be rolling out throughout the month of June. The programmes will aim to not only support the growth and recovery of small and medium-sized businesses (SMBs) in Africa's post-Covid economy but will help them thrive. 

 
Google
Google series for small businesses
small business initiatives
SMBs initiatives
Google SMBs
post-Covid economy

The difference between branded and SEO keyword research

The difference between branded and SEO keyword research

Marketing

Keyword research will help you in many aspects of a business, says the team at Newsclip Media Monitoring. Whether you want to find, create a solid content strategy or just want to up your SEO game, choosing the right keywords is by far the most vital part of your planning and the selection process.

 
Branded keyword research
SEO keyword research
keyword research
choosing the right keyword
how to choose keywords for SEO
keyword research tips

INMA announces 58 winners for 2021 <i>Global Media Awards</i>

INMA announces 58 winners for 2021 Global Media Awards

Marketing

The International News Media Association (INMA) has unveiled its winners of the 2021 Global Media Awards, with a German regional publisher taking the top prize and an Austrian regional publisher nabbing the most first-place trophies.

 
INMA
Global Media Awards
International News Media Association
media competition
media awards
awards in media
sa media awards

Social media’s contribution to small businesses: A Q&A with Itumeleng Lekomamyane

Social media’s contribution to small businesses: A Q&A with Itumeleng Lekomamyane

Social

Although social media benefits all businesses, the impact it can have on a small business is massive. Not only can it create and increase interest in the brand’s offerings, but it can also act as a tool to recruit new members for your company. But that’s not all! Read on to learn more.

 
Social media
Twitter
Instagram
Facebook
Jozi businesses
Mzansi businesses
Kasi brands
Social media marketing
social media branding

Lello Brand Architects bags new client

Lello Brand Architects bags new client

Marketing

Lello has been approached by upcoming high-end fashion brand Andy B Contour to help reinvigorate its brand to align with the new strategic shift. Lello says that it is elated to partner with this challenger brand to create a long-term branding strategy. The partnership will not only uniquely dienes their value proposition but build an African household brand. 

 
Lello Brand Architects
Creative agency
Digital Marketing
Marketing
Advertising
Logo
Creative
fashion
fashion brands

Three jobs in social media that you probably didn't know about

Three jobs in social media that you probably didn't know about

Social

The digital landscape has grown exponentially and has created a myriad of new professional skills and needs, says the team at content management platform amaSocial. If you’re known to be quite the 'social media guru', then here are three careers you should definitely know about.

 
Social media
social media jobs
careers in social media
career paths in social media
social media job opportunities
new careers in social media
social media industry jobs

Tractor announces partnership with Sasol

Tractor announces partnership with Sasol

Marketing

Tractor Outdoor has concluded signage rights with Sasol Forecourts, expanding its nationwide outdoor footprint through an additional 100 digital screens. This move will take the media owner's total digital inventory count to 222 screens. Its advertisers can now benefit from having access to the largest digital network in South Africa.

 
Tractor Outdoor
Sasol Forecourts
OOH
OOH screens
advertising screens
Outdoor advertising
media owners offering advertising

Kryolan Professional Make-Up appoints The Lime Envelope

Kryolan Professional Make-Up appoints The Lime Envelope

Publicity

The Lime Envelope, a Johannesburg-based public relations agency that services national and international brands, has announced that the company has secured Kryolan Professional Make-Up as a client and is poised to implement a year-long campaign with the brand. 

 
Kryolan
Professional Make-Up
The Lime Envelope
makeup campaign
PR agency
make up brands

The value of award ceremonies

The value of award ceremonies

Marketing

Award ceremonies play an important role in the marketing industry. They embody more than being an event where you can rub shoulders with VIPs. They add value to the industry itself, as well as the brands who participate. media update’s Maryna Steyn examines how this is achieved.

 
Awards ceremony
marketing awards
importance of awards
internal marketing awards
marketing events
digital marketing awards
award ceremonies in South Africa

IAB SA releases annual <i>Digital Landscape Survey</i> report

IAB SA releases annual Digital Landscape Survey report

Marketing

The IAB South Africa has presented the second installation of the South African annual Digital Landscape Survey report. The survey aims to provide a realistic overview of the development of the digital landscape of the past 12 months, and within the context of 2020 macro and micro-economic factors. 

 
IAB
IAB SA
Digital Landscape Survey
digital landscape stats
Digital Landscape report
development of the digital landscape
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