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PRISA 2016

Three marketing predictions from the <i>Social Media Content</i> conference

Three marketing predictions from the Social Media Content conference

Social
Experts are predicting marketing will have to change in the near future as audiences and technologies evolve. More than 10 South African experts shared this insight and their thoughts on social media marketing at the Brand Winning Social Media Content Briefings, held in March in Johannesburg and Cape Town.
 
marketing predictions
Brand Winning Social Media Content Briefings
social media content creation
social media marketing

New accommodation and cashless system to feature at <i>Rocking the Daisies</i> 2017

New accommodation and cashless system to feature at Rocking the Daisies 2017

Media
South Africa’s award-winning festival, Rocking the Daisies, is back for its 12th instalment from Thursday, 5 October to Saturday, 8 October.
 
Daisyland
Rocking the Daisies
South African music festival

Are taglines still relevant?

Are taglines still relevant?

Marketing
Yael Genende, brand strategist at Brand Union, explains why some of the world’s most valuable brands no longer have taglines.
 
Yael Genende
Brand Union
Taglines in marketing

<i>POP BOTTLES</i> to be hosted in Mauritius

POP BOTTLES to be hosted in Mauritius

Media
POP BOTTLES will host a three-night, four-day island experience at the five star Lux Belle Mare Hotel in Mauritius. Guests will be flown in via charter flights from Johannesburg.
 
POP BOTTLES
Lux Belle Mare Hotel
Vuzu Amp

The Sunflower Fund named official charity for the Cell C Day of Races

The Sunflower Fund named official charity for the Cell C Day of Races

Publicity
The organisers of the Cell C Day Of Races are welcoming The Sunflower Fund as the official charity of both the Cape Town (Sunday, 23 April) and Johannesburg (Sunday, 11 June) events.
 
Cell C Day Of Races
The Sunflower Fund
Michael Meyer
Rasheda Van Den Hurk
Stillwater Sports

Amstel launches new campaign with television commercial, <i>The Pursuit</i>

Amstel launches new campaign with television commercial, The Pursuit

Marketing
Amstel Lager recently unveiled a new campaign with the release of a new television commercial, titled The Pursuit.
 
Amstel Lager
The Pursuit
Young & Rubicam
Bomb Commercials

Jullian Gomes releases new music video for <i>1000 Memories</i>

Jullian Gomes releases new music video for 1000 Memories

Media
South African DJ and producer, Jullian Gomes, released a video for the track 1000 Memories. This is the first video off Gomes’s album and features the vocalist, Sio.
 
Jullian Gomes
1000 Memories
Sio

How direct mail can impact on your business

How direct mail can impact on your business

Marketing
Andrew MacKenzie, managing director of Boomtown, discusses the common misconceptions of direct marketing. He explains that consumers are bombarded with so much marketing material, that their brains have been hardwired only to retain what is pertinent to them, or what cuts through the clutter and stands out.
 
Andrew MacKenzie
Boomtown
Direct Marketing South Africa

The 2017 ACT | UJ #CREATIVEUPRISING Conference is calling for presentations

The 2017 ACT | UJ #CREATIVEUPRISING Conference is calling for presentations

Media
The Arts & Culture Trust (ACT) and the University of Johannesburg Arts and Culture programme invites proposals to present a 20-minute presentation at the ACT | UJ #CREATIVEUPRISING 2017 Conference.
 
ACT
University of Johannesburg
#CREATIVEUPRISING

The rise of AdOps

The rise of AdOps

Marketing
In the world of advertising and digital marketing, online advertising has been viewed as merely a platform or pedestal - but we are increasingly seeing that AdOps has emerged as an entirely new discipline in it’s own right. So says Andrew Childs, account director at Condriac Digital Communications.
 
Andrew Childs
Condriac Digital Communications
AdOps
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