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<i>Loeries®</i> 2017: <i>DStv Seminar of Creativity</i>

Loeries® 2017: DStv Seminar of Creativity

Marketing
The Loeries® Creative Week DStv Seminar of Creativity saw advertising minds from around the world talk about the moment humanity is living in, and how creativity and advertising can live in that moment.
 
Loeries 2017
DStv Seminar of Creativity
Weera Saad
Keith Cartwright

<i>Loeries</i> 2017: Facebook gears up

Loeries 2017: Facebook gears up

Marketing
Facebook is sponsoring the Student Category of the Loeries Awards for the second year running, as well as hosting workshops and hackathons to help upskill young South African creatives in the latest practises for digital marketing and advertising.
 
Loeries 2017
Facebook Africa
Loeries Creative Week Durban
Social media South Africa

Customer-centric business models explored at day two of CEM Africa 2017

Customer-centric business models explored at day two of CEM Africa 2017

Marketing
The importance of putting customer experience (CX) at the centre of a business was a key theme during the second day of the CEM Africa 2017 summit, a valuable learning opportunity for CX industry professionals.
 
CEM Africa
Customer Experience Management
CX industry
customer journey

Tuluntulu launches a new economic empowerment TV channel

Tuluntulu launches a new economic empowerment TV channel

Media
Tuluntulu, an African mobile content platform, has teamed up with Rhodes Business School and Nedbank to launch a new 24/7 economic empowerment TV channel on the Tuluntulu app.
 
Tuluntulu
Tuluntulu television
South African television
New TV channel

<i>Loeries®</i> 2017: Seven reasons why small creative agencies fail

Loeries® 2017: Seven reasons why small creative agencies fail

Marketing
People in creative spaces often want to start their own creative agency, but it’s often easier said than done. Before taking that leap and starting your own agency, here are seven common reasons why it may fail (and how to avoid them).
 
Small creative agency
Raizcorp
Allon Raiz
Loeries 2017

<i>Loeries®</i> 2017: Net#work BBDO to launch limited edition book

Loeries® 2017: Net#work BBDO to launch limited edition book

Marketing
On Friday, 18 August at 17:00, Net#work BBDO’s Creative#Director (#CD) coffee table book will be launched after the Student Portfolio Day (after the DStv Seminar). Net#work BBDO is publishing insights into the creative process, by 30 of South Africa’s top creative leaders, to inspire the next generation of creative leaders.
 
Loeries 2017
Net#work BBDO
Book launch South Africa 2017

<i>Loeries®</i> 2017: Gareth Leck on why brands need creativity more than ever

Loeries® 2017: Gareth Leck on why brands need creativity more than ever

Marketing
Creativity can inspire brands and advertising professionals to express themselves more effectively. The Loeries® plays a key role in this regard as a benchmark of excellence within the African and Middle Eastern creative industries, helping to inspire expressions of creativity.
 
Loeries 2017
Gareth Leck
effective creativity
brand creativity

Cadbury’s Museum of Joy and Wonder delights media and celebs

Cadbury’s Museum of Joy and Wonder delights media and celebs

Marketing
Cadbury launched its Museum of Joy and Wonder at a star-studded event, with guests PJ Powers, Anele Mdoda, Lousie Carver, and Sophie Ndaba in attendance. The product launch celebrated the new Oreo Bubbly chocolate, with desserts showcasing the pairing of two South African favourites.
 
Museum of Joy and Wonder
Cadbury
Oreo
Product launch

<i>Loeries®</i> 2017: Why brands should answer the consumer question

Loeries® 2017: Why brands should answer the consumer question

Marketing
Loeries® Creative Week 2017 in Durban swung into gear on Thursday, 17 August. The Youtube Masterclass dealt with various ways of answering frequently asked consumer questions and how to solve problems more efficiently.
 
Loeries 2017
Loeries Creative Week
Google MasterClass
consumer need

Bloemfontein's new agency aims to service clients  globally

Bloemfontein's new agency aims to service clients globally

Marketing
Lawrence Lackey, Pieter Strauss, and Nadia von Maltitz started two separate agencies in Bloemfontein with similar visions, and so, decided to merge into one agency, Cuberoo, in order to combine their capabilities and increase their offering.
 
Cuberoo
Digital agency South Africa
Brand agency South Africa
New digital brand agency 2017
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