Red & Yellow announces the launch of the Tourism Marketing Forum

Red & Yellow announces the launch of the Tourism Marketing Forum

Marketing

The Tourism Marketing Forum, launched by Red & Yellow Creative School of Business, will address marketing challenges that smaller, independent establishments face. It will also discuss pain-points and showcase key insights and practical steps on how to stay ahead.

 
Red & Yellow
Red & Yellow Creative School of Business
digital marketing challenges
tourism marketing forum

Google introduces Digital Marketing Transformation

Google introduces Digital Marketing Transformation

Media

Google has announced the launch of its Digital Marketing Transformation (DMT) programme in South Africa.

 
Digital marketing transformation
Google Digital Academy
BCG South Africa
Learning-based technology

<i>rAge</i> 2019 ramps up with a new look

rAge 2019 ramps up with a new look

Media

rAge 2019 has been ramped up another level with a brand-new look and feel, with the introduction of a new logo that rings in a new era for the event. 

 
Geek entertainment
rAge expo
e-sports
NAG LAN

Cultivating an inclusive company culture: A Q&A with Julie Humphreys

Cultivating an inclusive company culture: A Q&A with Julie Humphreys

Marketing

Marketing professionals are redefining company culture in 2019. With that being said, equality in the workplace is an important value every company should strive towards — and the marketing sector is no exception.

 
Marketing professionals
company culture
equality in the workplace

2019 <i>Gen Next</i> survey: SA youth have definite brands expectations

2019 Gen Next survey: SA youth have definite brands expectations

Marketing

The results of the 2019 Generation Next (Gen Next) survey have been revealed. The study relies on data collected over three months in eight provinces, and covers 12 500 children and youth between eight and 13.

 
Generation Next survey 2019
Gen Next survey 2019
South African youth
youth market
impact of the youth

Ogilvy SA wins <i>Gold</i> at the <i>APEX Awards</i>

Ogilvy SA wins Gold at the APEX Awards

Marketing

Ogilvy South Africa took home a total of six awards at the 2019 APEX Awards event. The event took place on Thursday, 11 July and was hosted at The Venue at The Houghton.

 
Ogilvy South Africa
APEX Awards 2019
advertising awards South Africa
marketing campaign 2019

#TuesdayTrends: It’s social media time!

#TuesdayTrends: It’s social media time!

Media

Ready to find out which stories are causing a stir? Check out this week’s edition of #TuesdayTrends where media update’s Emma Beavon breaks down five of the trending stories.

 
Trending topics
Social media
Social media terms
Code of conduct
PR strategy
Social media law

Discovery launches HGTV in South Africa

Discovery launches HGTV in South Africa

Media

On Monday, 15 July, Discovery is launching its home and lifestyle network Home and Garden Television (HGTV) as a pay-TV channel in South Africa.

 
HGTV
Discovery
TV channel launch
DStv

Point acquires a 50% shareholding in the Iconic Media Group

Point acquires a 50% shareholding in the Iconic Media Group

Media

Point, an industry leader in procurement, consultation and management of end-to-end marketing solutions, has teamed up with Iconic Media Group to create a unique and fully-integrated package for clients that aims to deliver efficient production.

 
Creative services
Shopper marketing
International trends

Toughees appoints King James Group JHB

Toughees appoints King James Group JHB

Marketing

King James Group Johannesburg (JHB) has been announced as the lead creative agency for school shoe brand, Toughees, following a three-way pitch.

 
King James Group Johannesburg
Toughees
school shoe brand
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