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Pick n Pay <i>Knysna Oyster Festival</i>  lists top 10 reasons to attend this winter

Pick n Pay Knysna Oyster Festival lists top 10 reasons to attend this winter

Media
Knysna Tourism has confirmed that the recent fires will not stop the return of the annual Pick n Pay Knysna Oyster Festival. Visitors will have the opportunity to contribute to the relief fund, however, one of the best ways to support the regrowth of the region is to continue to visit and to support tourism and local businesses.
 
Pick n Pay Knysna Oyster Festival 2017
Festival line-up
Festival event 2017
Pick n Pay events

Fake news: communications industry destroyer or disruptor?

Fake news: communications industry destroyer or disruptor?

Publicity
The team at Clockwork Media unpack how the influence of fake news has played a controversial role in the outcome of the United States elections, Brexit, and even in the politics of our own country, with a United Kingdom-based PR company working around the clock to save the image of one of the most vilified and politically influential families in South Africa.
 
Clockwork Media
Fake news influence
Communications industry

How unlocking big data with data visualisation benefits marketers

How unlocking big data with data visualisation benefits marketers

Marketing
Many marketers still struggle to turn data into insights that are easy to digest and activate across the business, says Richard Mullins, director at Acceleration Middle East and Africa.
 
Acceleration Middle East and Africa
Data visualisation
Marketing strategies South Africa
South African marketing

How VOD is effecting consumer behaviour

How VOD is effecting consumer behaviour

Marketing
Luca Dignam, senior account manager at Carat South Africa, explains how the increase in consumers opting for video-on-demand (VOD) is slowly changing viewing habits in South Africa, making it more challenging for marketers to reach their audiences in numbers.
 
VOD
Carat South Africa
Digital marketing agency South Africa
Consumer marketing
DEOD

<i>Twitter</i> vs John Vlismas: combacks faster than Webafrica's FasterFast Fibre

Twitter vs John Vlismas: combacks faster than Webafrica's FasterFast Fibre

Social
To emphasise Webafrica’s FasterFast Fibre, The Jupiter Drawing Room in Cape Town conceptualised the idea of a Twitter roast, where those in the Twittersphere could take on John Vlismas.
 
#WebafricaRoast
The Jupiter Drawing Room Cape Town
Webafrica
Social media marketing

Marketers can benefit from building niche communities online

Marketers can benefit from building niche communities online

Marketing
Tamsyn Friedman, group marketing manager at CBR Marketing Solutions, says that marketers can benefit by connecting with people in relevant online communities, or by creating new niche communities, in order to get to know their target markets better, as well as to listen to what they’re saying and to learn to speak their language.
 
Niche communities online
Online marketing South Africa
CBR Marketing Solutions

How a UJ student campaign got serious about human trafficking

How a UJ student campaign got serious about human trafficking

Social
University of Johannesburg students ran a campaign in 2016 to create awareness about human trafficking, earning them a Gold at the 2017 PRISM Awards. Two lecturers involved in the project, Anna Oksiutycz and Caroline Azionya, share how student involvement brought the human trafficking campaign to life.
 
Human trafficking campaign
University of Johannesburg
Human trafficking awareness
human trafficking and social media

Egg Films and Arcade Content bag seven <i>Cannes</i> nominations

Egg Films and Arcade Content bag seven Cannes nominations

Marketing
Egg Films and their sister company, Arcade Content, are celebrating having all seven of South Africa’s shortlists in the Entertainment and Entertainment for Music categories at Cannes Lions, as well as the only Media shortlist from South Africa.
 
Cannes Lions 2017
Cannes Lions nominations
Egg Films
Arcade Content

Brand safety in programmatic buying:  context is everything, whether digital or print

Brand safety in programmatic buying: context is everything, whether digital or print

Marketing
The adoption of automated (programmatic) media buying continues to accelerate in spite of big brands raising major concerns over brand safety. Elements of digital advertising’s programmatic industry are also starting to spill into the world of print advertising, where brand safety must still be considered.
 
programmatic
media buying
brand safety
digital advertising
print advertising
Adclip

Why brands should be worried about cybersquatters

Why brands should be worried about cybersquatters

Marketing

Burglar bars, fancy alarm systems, and the latest technology is no help against a new wave of questionable characters making their presence known on the Internet through acquiring valuable domain names in order to resell them, says Samantha Wright, contributor at Tech Girl.

 
Online marketing
Cybersquatting South Africa
Tech Girl
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