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Independent Media creates marketing opportunities with its new product offering

Independent Media creates marketing opportunities with its new product offering

Marketing
SPORT magazine is the latest niche publication offered by Independent Media. With a strong focus on providing exceptional content to premium subscribers, we are lead to raise the question: Are niche magazines the future of print marketing opportunities?
 
Independent Media
SPORT magazine
Niche magazine publishing
Magazine marketing advantages
Sports magazine

<i>#Loeries2018</i> welcomes Ramsey Naja

#Loeries2018 welcomes Ramsey Naja

Marketing
The Loeries has announced that Ramsey Naja, CCO at J Walter Thompson Middle East and Africa, Lebanon, will be a judge and speaker at the DStv Seminar of Creativity. The seminar will take place on Friday, 17 August.
 
Loeries 2018
Loeries Creative Week 2018
DStv Seminar of Creativity

CarZar's new campaign showcases stereotypical SA cars

CarZar's new campaign showcases stereotypical SA cars

Marketing
CarZar has launched its through-the-line (TTL) campaign that aims to show an appreciation for all the cars South Africans stereotypically drive. The campaign includes a 30-second TVC, a radio ad as well as social and online content.
 
CarZar.co.za
marketing campaign South Africa
South African cars
car marketing 2018

FCB Joburg launches a new TVC for Toyota South Africa

FCB Joburg launches a new TVC for Toyota South Africa

Marketing
FCB Joburg has released a new television commercial (TVC) for Toyota South Africa, titled the 'Rush Squad'.
 
FCB Joburg
Toyota South Africa
Toyota SUV
Total Rush campaign
marketing campaign

Sanlam launches its new podcast series, <i>The 200 Year Old</i>

Sanlam launches its new podcast series, The 200 Year Old

Marketing
The content of Sanlam’s podcast series, The 200 Year Old, has been launched and aims to paint a picture of a world 200 years from now.
 
Sanlam
The 200 Year Old campaign
Sanlam podcast
podcast marketing
marketing campaign

Samsung Research ranks first in global AI machine reading competition

Samsung Research ranks first in global AI machine reading competition

Media
Samsung Research has ranked first in the MAchine Reading COmprehension (MS MARCO) Competition held by Microsoft (MS) for the second year in a row. 
 
Samsung Research
Samsung
artificial intelligence
MAchine Reading COmprehension Competition

Three new senior appointments at Ogilvy

Three new senior appointments at Ogilvy

Marketing
Ogilvy announces three new senior appointments. Luca Gallarelli has been appointed as the new MD of the Ogilvy Group, while Vicki Buys is appointed MD of the Ogilvy Cape Town operation and Tassin Albertyn becomes head of delivery.
 
Ogilvy Group
Ogilvy South Africa
Ogilvy Cape Town
new appointment
marketing news

Targeting on Social Media: The Why and How

Targeting on Social Media: The Why and How

Marketing
Social media targeting helps advertisers reach their audiences on social media with relevant and impactful marketing messages. Once you know who your ideal consumer is, and where to find them on social media, targeting is easy and makes your brand's advertisements highly effective.
 
social media marketing
social media targeting
social media strategy

<i>#Loeries2018:</i> Meet jury president Sebastian Padila

#Loeries2018: Meet jury president Sebastian Padila

Marketing
With a little over a month to go before 2018 Loeries Creative Week begins, media update caught up with design category jury president Sebastian Padila.
 
Loeries 2018
Sebastian Padila
Loeries Awards
Anagrama

<i>Madex</i> and <i>Markex</i> 2018: building branding conversation

Madex and Markex 2018: building branding conversation

Marketing
The second annual Madex show recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies, says Nick Sarnadas, Portfolio Director at Specialised Exhibitions Montgomery. 
 
Madex 2018
Markex 2018
marketing expo 2018
marketing South Africa
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