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Primedia Outdoor becomes official member company of Proudly SA

Primedia Outdoor becomes official member company of Proudly SA

Publicity
The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa.
 
Primedia
Outdoor
Proudly
South Africa

Five reasons your PPC campaign isn’t getting you leads

Five reasons your PPC campaign isn’t getting you leads

Publicity
For any company, Google AdWords provides the tools to unlock a wealth of new business. Pay-per-click (PPC) may provide amazing opportunities and leads aplenty, but if it is not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels, says Nicolas Baker, digital account director at Stratitude.
 
campaign
Google
AdWords
PPC
leads

Thousands participate for Johannesburg leg of <i>Presenter Search on 3</i> auditions

Thousands participate for Johannesburg leg of Presenter Search on 3 auditions

Media
In the final leg of Presenter Search on 3 auditions, thousands of hopefuls flocked to the Wanderers Stadium in Johannesburg in the hopes of impressing guest judges and landing a coveted spot as a presenter on SABC 3. Camera crews were out in full force, filming all the action for the new season of Presenter Search on 3.
 
Presenter
search
on 3
Johannesburg

Infographic: Five reasons to love working in public relations

Infographic: Five reasons to love working in public relations

Publicity
There are many reasons to love working in public relations. Not convinced? Ask a handful of PR professionals and you’ll come across a variety of answers. We've gathered the five most common reasons to love working in this versatile industry.
 
public relations
PR
reasons
working

Why diversity is a competitive advantage

Why diversity is a competitive advantage

Marketing
Diversity keeps organisations relevant and able to generate authentic insights. It is more than just implementing legislation and must be applied in an organisation’s culture for it to truly resonate and be capitalised upon.
 
diversity
Collective ID
transformation

Understanding millennials: Who are they and what do they want?

Understanding millennials: Who are they and what do they want?

Marketing
Millennials have come of age and, as one of the largest demographic generations in history, fast-moving into their prime spending years, they are about to reshape the economy, says Zanthe Martinuzzi, digital marketing manager at Arc Interactive.
 
Millennials

Oliver Tambo biopic to stream for free ahead of Freedom Day

Oliver Tambo biopic to stream for free ahead of Freedom Day

Media
In honour of Freedom Day, to be held on Friday, 27 April 2018, AfriDocs will make the moving and powerful biopic, Oliver Tambo: Have You Heard from Johannesburg, available for free streaming via Channel24. 
 
Oliver Tambo
Freedom Day
Channel24
stream

<i>Sikuvile Awards</i>: recognising journalists for their service

Sikuvile Awards: recognising journalists for their service

Media
Netwerk24’s Adrian de Kock's reported assault by the Economic Freedom Fighters deputy president, Floyd Shivambu, is one of many examples of the danger journalists face every day just doing their job.
 
Sikuvile Journalism Awards
journalist
award

Checkers swops <i>Little Shop</i> for <i>Little Garden</i>

Checkers swops Little Shop for Little Garden

Marketing
Customers who loved collecting Little Shop mini products are in for a surprise. On Monday, 23 April, Checkers launched a new collectable campaign consisting of environmentally friendly 'Little Garden' seedling kits.
 
Checkers
Little Shop
Little Garden

<I>PRISMs</i> success for Ogilvy South Africa

PRISMs success for Ogilvy South Africa

Publicity
Ogilvy South Africa was among the top performing agencies at the 2018 PRISM Awards, winning five awards.
 
Ogilvy
PRISMs
campaign
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