Five things you should know if you want to start a podcast

Starting a podcast may seem easy at first — and with all the tech, software and platforms at our disposal, it would seem that anyone can do it. And while it is indeed easy, there's always the question: How do you ensure that your startup is successful? The answer is right here:

Five tips to help you proofread your writing well

Proofreading is one of the most important ways to ensure that your messages are communicated in the right way to readers. It also helps guarantee that readers aren't fixated on your mistakes, which can seriously harm the credibility of your writing. Want to keep that writing cred? Then be sure to follow these five tips:

What is Over-The-Top media technology — in 200 words or less?

The term Over-The-Top or OTT is being thrown around in the world of media. Some people assume it refers to something flashy and extra, while the rest of us just plead ignorance. But what does it actually mean, and is it useful or useless to us?

The importance of marketing awards: a Q&A with Joe Public's Pepe Marais

Marketers, we know that you are getting ready for another marketing awards season. And if you have been wondering whether the hype is worth it or not, then maybe we can provide you with some inside information!

Six things marketers can learn from Dr. Seuss

Dr Seuss's work is well known all around the globe, and in 2023 — on the anniversary of his would-be birthday — we at media update have put together six of his most profound quotes and highlight how they can help you up your marketing game.

Marketing lingo for rookies [Infographic]

Learning marketing lingo is essential for marketing rookies! It's a critical aspect of building a solid understanding of the industry and communicating effectively with other professionals. So for all the rookies stepping into the marketing scene, here are some of the terms you need to be acquainted with:

What is Earth Month all about — in 200 words or less?

Ready for a basic breakdown of what Earth Month is and what Earth Day stands for? media update's Robyn du Preez has got you covered. Onwards!

Content repurposing: a saving grace

With today's busy schedule and intense deadlines, it is difficult to find time to start from scratch on new content. But thank goodness you have content repurposing! Follow along as Jané Rossouw from media update talks about how content repurposing has become a saving grace in the media world.

A guide to podcast formats [Infographic]

With podcasts' rise in popularity, a lot of people are considering starting a podcast of their own. Getting started might not seem so difficult, but there are a lot of things to decide, consider and hash before you start streaming your first episode. We give the deets on these right here!

Corporate Social Investment versus Corporate Social Responsibility [Infographic]

Corporate Social Investment and Corporate Social Responsibility are both terms relating to positive impacts on society; however, there are some differences between the two concepts. Ready to know what they are? Read on in this infographic.

Social media hacks to make you stand out like a masterpiece [Infographic]

Are your posts falling flat lately? And no matter what you do, it's just not reaching the audiences you want and not getting the engagement you require? Well, we have the top social media hacks to make you stand out like the masterpiece you are!

The benefits of using AI writing tools

Writers across the globe have been perplexed with the wondrous world of Artificial Intelligence (AI) and how it can assist us in creating content. In this article, we will give you the lowdown on how to make use of this incredible tech without compromising your creative integrity.

The four Ps of PR

Many people have big and bold ideas about what PR entails, while others might think it is easy and anyone can do it. The truth is that PR is a multifaceted profession in need of skill, finesse and strategy. While there is a great deal of things that can be said about PR, we have identified four things every PR professional needs to keep in mind.

How to go viral on TikTok — in 200 words or less

Are you ready to become a viral TikTok sensation, but not exactly sure how? Well, we've gone and done a bit of digging to find out how you can become TikTok famous (in the good way, of course)!

The pros and cons of humour marketing [Infographic]

Using humour to market your brand is a trick as old as time. Many brands have tried their hands at this tactic. Some have succeeded and some failed completely. We all love to laugh, but with just about everything in life, there are pros and there are cons. We reveal these here.

Podcasts for PRs

Not everyone is big on reading, and that is why podcasts have become such a huge success — people are now able to listen to all sorts of podcasts that suit their interests. The beauty of podcasts is you can listen to them anywhere at any given time that suits you.

Five blog host websites to know about

Most of us consider starting a blog at least once in our lives. Whether you just want to share your thoughts, promote your brand, or turn it into a career, blogging is a good idea. Some of us actually do it, but most of us struggle with getting things off the ground. Where do you even start?

Never have I ever… a marketing edition

There are things that some marketers have done and there are things that some marketers haven't. And what better way to see where you fall on that list with a game of 'never have I ever'. Join the team at media update to play this game … marketing style!

What is BeReal — in 200 words or less?

Are you one of those people that joined the social sphere out of curiosity? Or are you the one who loves watching people post moments from their lives, so that you can know what is going on with everyone, without having to call them up and ask? Well, that is where BeReal can come in handy!