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<i>IMC Conference 2018</i>: Meeting youth in their need space

IMC Conference 2018: Meeting youth in their need space

Marketing
Bongani Chinkanda, CEO of HDI Youth Marketeers, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018, to be held at Vodaworld on Thursday, 8 February. Here, Chinkanda shares his insights on connecting with township youth.
 
IMC Conference 2018
Integrated Marketing Communication Conference 2018
Township youth 2018
Youth marketing 2018

OLX's campaign encourages South Africans to save money this January

OLX's campaign encourages South Africans to save money this January

Marketing
In a new TV campaign that hit the screens on Tuesday, 16 January, OLX partnered with Savanah’s Comic of the Year winner, Skhumba Hlope, aiming to show how easy it is to make smart financial choices by buying and selling on OLX.
 
OLX South Africa 2018
Television commercial South Africa 2018
TV campaign 2018
Advertising South Africa 2018

How Primedia is leveraging the strengths of multi-channel advertising

How Primedia is leveraging the strengths of multi-channel advertising

Marketing
Multi-channel advertising covers more ground than using a single medium. Primedia set its broadcasting and outdoor divisions to work to arrive at a solution that leveraged the strengths of OOH and radio, at the same time. This is how ‘Radio to Road’ was born.
 
Multi-channel advertising
Radio to Road campaign
Primedia Outdoor
Out-of-home advertising

Winning brands get their competitive edge from memorable customer experiences

Winning brands get their competitive edge from memorable customer experiences

Marketing
Consumers around the world are putting more value on experiences than they do on possessions – and South Africans are no different, says Rachel Thompson, insights director at GfK South Africa. She says online shopping, commoditisation of previously expensive goods, and a craving for simplicity among consumers are all factors that are helping to drive this trend.
 
Winning brands 2018
GfK South Africa 2018
Brand strategy 2018

M&C Saatchi Abel wins two motoring accounts

M&C Saatchi Abel wins two motoring accounts

Marketing
M&C Saatchi Abel Johannesburg is celebrating the win of two motoring accounts: Lexus and Automark.
 
M&C Saatchi Abel
Account win South Africa 2018
Marketing news South Africa 2018

Why online publishers are favouring subscriptions

Why online publishers are favouring subscriptions

Media
Subscriptions offer publishers, online and print, vital information. Knowing your subscriber base means knowing your audience and its size. Subscriptions offer digital and print publishers vital information, such as audience size and demographics. It is a model online news publishers are likely to lean on more in the future.
 
Online subscription
paywall publishing
Netwerk24
BusinessLive

Four ways to create shareable content for Facebook

Four ways to create shareable content for Facebook

Media
Facebook is testing a newsfeed structure that will remove publisher content from the primary feed. If this feature goes live, it means that publisher content will actively have to be sought out instead of appearing on people’s news feeds. How can publishers fight back? Create content that is more shareable.
 
shareable content
publisher content
Facebook content

BOS partners with Rhodes Food Group

BOS partners with Rhodes Food Group

Marketing
BOS Brands has signed a sales and distribution agreement with Rhodes Food Group (RFG), one of Southern Africa’s oldest and largest food producing and distribution companies.
 
BOS South Africa 2018
Rhodes Food Group
Brand marketing South Africa 208

Conversation LAB wins Godrej account

Conversation LAB wins Godrej account

Marketing
Conversation LAB has won a large-scale online reputation management activity for FMCG giant Godrej. This follows the agency's recent digital account win of aQuellé water.
 
Conversation LAB
Account win South Africa 2018
Digital marketing agency South Africa

Glasshouse Communication launches its new media training division

Glasshouse Communication launches its new media training division

Media
Glasshouse Communication announces the launch of its new media training division. The Media Training Academy will aim to provide leadership and management with the skills to develop effective communication with the media. It will also, the same time, encourage clients to be pro-active and anticipate potential issues.
 
Glasshouse Communication Management
Media Training Academy
Media training South Africa 2018
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