Ogilvy launches Social.Lab South Africa

Ogilvy launches Social.Lab South Africa

Marketing
Ogilvy has established a social media performance division, Social.Lab South Africa, to highlight the influential role social media plays in the e-commerce economy.
 
Social.Lab
e-commerce
Ogilvy
social media

Video: Five reasons why you should invest in gamification as a marketing tool

Video: Five reasons why you should invest in gamification as a marketing tool

Marketing
Imagine executing a marketing strategy that brings consumers closer to your brand, opens up a whole new audience and allows you to make use of the latest technology. Sound too good to be true? Well, gamification can do all that, and more! Let’s take a look:
 
Gamification
Gamification marketing strategy
Video

What start-up businesses need to know about brand development

What start-up businesses need to know about brand development

Marketing
According to the team at Digital School of Marketing, a brand is much more than a logo or a slogan – it is the way a consumer or potential customer will recognise you and your company.
 
Digital School of Marketing
brand development
branding strategy 2019

Hoorah Digital acquires Ritual Studio

Hoorah Digital acquires Ritual Studio

Marketing
Hoorah Digital has acquired creative storytelling agency Ritual Studio, the agency founded by former Hellocomputer executive creative director, Simon Spreckley.
 
Hoorah Digital
marketing industry news
Ritual Studio
Simon Spreckley

10 digital media terms every journalist should know

10 digital media terms every journalist should know

Media
Digital media has not only changed the way that people consume content, it has also made it easier for journalists to share their stories. But to really get to grips with this digitalisation, you need to know the language. Luckily, we've got you covered.
 
Digital media
Digital media terms
Terms for journalists

10 things that exceptional marketers do

10 things that exceptional marketers do

Marketing
To become a truly exceptional marketer, there are skills you must master, habits you must form and a mindset you need to adopt. In other words: Do you know what seperates the men from the boys, so to speak? media update’s Aisling McCarthy takes a look at 10 of the things that exceptional marketers do.
 
Exceptional marketers
what makes a great marketer
marketing tips

Advertising Code of Practice to be released in April

Advertising Code of Practice to be released in April

Media
The objective of the Advertising Code of Practice Social Media Guidelines is to protect consumers by encouraging brands to exercise ethical constraints on paid social media campaigns.
 
Advertising Code of Practice
social media guidelines
IAB South Africa

Ster-Kinekor sponsors the <i>SAFTAS Youth Achiever Award</i>

Ster-Kinekor sponsors the SAFTAS Youth Achiever Award

Media
Ster-Kinekor has announced that it is sponsoring the South African Film and Television Awards’ (SAFTA) Youth Achiever Award for the third year running.
 
South African Film and Television Awards
SAFTAs
Youth Achiever Award
Ster-Kinekor

Basebone sees an increase in growth due to Afrocentric content

Basebone sees an increase in growth due to Afrocentric content

Media
Basebone, an international mobile entertainment service that launched in South Africa in 2007, has seen unprecedented growth due to the recent introduction of Afrocentric films, documentaries, games and lifestyle content. The increase in consumption is also being seen across Africa and Europe.
 
Basebone
Afrocentric content
media industry Africa 2019
African film industry

South African creatives chosen for global awards jury

South African creatives chosen for global awards jury

Marketing
Two South African creatives have been selected to serve on the jury for the international advertising awards competition, Dubai Lynx, which takes place from Sunday, 10 March to Thursday, 13 March.
 
Global awards jury
creatives
South African
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