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Ogilvy SA wins <i>Digital Agency of the Year</i> at 2017 <i>FM AdFocus Awards</i>

Ogilvy SA wins Digital Agency of the Year at 2017 FM AdFocus Awards

Marketing
Ogilvy South Africa was acknowledged as the 2017 Financial Mail AdFocus Digital Agency of the Year after winning creative and effective awards for seven different clients in eleven different digital disciplines throughout the year.
 
Ogilvy South Africa
Financial Mail AdFocus Awards 2017
Marketing awards 2017

<i>Rand Show</i> 2018 appoints Seven Colors Communications

Rand Show 2018 appoints Seven Colors Communications

Marketing
Dogan Exhibitions & Events, the custodian of the Rand Show brand, has appointed Seven Colors Communications to manage the Rand Show 2018 public relations account with immediate effect.
 
Rand Show 2018
Seven Colors Communications
Public relations agency South Africa

<i>Very Interesting</i> magazine launches <i>VI Junior</i>

Very Interesting magazine launches VI Junior

Media
After five years in the South African market, Very Interesting magazine is extending its brand and launching Very Interesting Junior (VI Junior).
 
Very Interesting magazine
VI Junior
Children's magazine
South African magazine
Panorama Media Corp

The vital role of humans in machine learning

The vital role of humans in machine learning

Marketing
Machine learning allows the algorithms that software and systems use to evolve as they process new data. Contrary to what many people think, humans play an integral role in this process and in applying machine learning-driven solutions to real-world problems.
 
humans in machine learning
machine learning
Artificial intelligence
AI

Popimedia introduces LeadSMART

Popimedia introduces LeadSMART

Marketing
Johannesburg-based Facebook marketing partner, Popimedia, has developed LeadSMART, a tool that links a business’s own information stores to Facebook audiences.
 
Facebook
Facebook marketing
Popimedia
LeadSMART
Digital marketing South Africa

<i>SowetanLIVE</i> and <i>Sunday World</i> get a new look

SowetanLIVE and Sunday World get a new look

Media
SowetanLIVE, the website of the Sowetan daily print newspaper, has unveiled its new look. Sunday World has also been redesigned and rolled up onto the same platform as Sowetan.
 
SowetanLIVE
Sunday World
Digital publication South Africa
Sowetan daily newspaper

Absa aims to boost its card usage with its new campaign from FCB

Absa aims to boost its card usage with its new campaign from FCB

Marketing
Absa aims to boost its card usage over cash with a new campaign from FCB Joburg that utilises television, radio, out-of-home, digital, social, and internal communications.
 
Absa South Africa
FCB Joburg
Marketing campaign South Africa

The MediaShop bags two accolades at the 2017 <i>Financial Mail AdFocus Awards</i>

The MediaShop bags two accolades at the 2017 Financial Mail AdFocus Awards

Marketing
Wednesday, 22 November saw The MediaShop win two 2017 Financial Mail Adfocus Awards, namely Network Media Agency of the Year and the Transformation Award.
 
The MediaShop
Financial Mail AdFocus Awards 2017
Marketing awards South Africa 2017

Brand safety and fake news – what's the deal?

Brand safety and fake news – what's the deal?

Marketing
According to the team at SPARK Media, the digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks, SPARK Media says that advertisers need to work with companies that deal directly with reputable publishers.
 
SPARK Media
Brand safety
Fake news

Clockwork Media wins at 2017 <i>Financial Mail AdFocus Awards</i>

Clockwork Media wins at 2017 Financial Mail AdFocus Awards

Marketing
Johannesburg-based marketing and communications agency, Clockwork Media, has won PR Agency of the Year at the Financial Mail AdFocus Awards 2017.
 
Clockwork Media
Financial Mail
Financial Mail AdFocus Awards
AdFocus Awards 2017
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