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Social media news you missed: Instagram data, Snapchat ads and profit for Twitter

Social media news you missed: Instagram data, Snapchat ads and profit for Twitter

Social
News from the world of social media is that Instagram has (finally) given users a way to download their data, Snapchat is introducing another advert option for Lenses and Twitter has made a profit – which is a BIG deal.
 
Instagram
Twitter
Snapchat

Montecasino appoints PR manager and marketing coordinator

Montecasino appoints PR manager and marketing coordinator

Publicity
Chelene Skopelitis has been appointed the new public relations manager and marketing co-ordinator for the Montecasino Hotels, working with the Palazzo, Southern Sun Montecasino, and SunSquare Montecasino. She was formerly PR manager for the Palazzo for three and a half years.
 
Montecasino
PR
manager
marketing

Steers wins <i>Gold</i> at <i>PRISM Awards</i>

Steers wins Gold at PRISM Awards

Publicity
Steers, home of the flamed grilled burger, scooped top honours at the 21st annual PRISM Award, the premier showcase of excellence in South Africa’s PR industry. The '#Respek Nation' campaign, led by branding consultancy DNA Brand Architects, marks the first time that the brand has bagged awards at the PRISM Awards
 
Steers
PRISM Awards
DNA Brand Architects

<i>The Loeries</i>: 40 years young and just getting started

The Loeries: 40 years young and just getting started

Marketing
The Loeries celebrates its 40th anniversary in 2018. This year, Creative Week and the award nights see minor tweaks to ensure the Loeries remains at the forefront of African and Middle East advertising.
 
The Loeries
40 years
Gordhan
advertising
creative

2018 <i>Standard Bank Sikuvile Journalism Awards</i> deadline extended to 11 May

2018 Standard Bank Sikuvile Journalism Awards deadline extended to 11 May

Media
Entries to the Standard Bank Sikuvile Journalism Awards 2018 have been extended to Friday, 11 May 2018. This follows the judging panel roadshow to the various media houses.
 
Standard Bank
Sikuvile
Journalism
Awards

<i>One Source Live</i>: festival of Africa’s creative revolution

One Source Live: festival of Africa’s creative revolution

Marketing
Absolut One Source LIVE, a first of its kind all-day festival aimed at celebrating African creativity, unleashed some of the continent’s most groundbreaking talent in music, fashion and art in the heart of Johannesburg at No. 1 Eloff Street at the end of March.
 
One Source Live
Africa
VML
creative

Chief marketers call for more digital platform transparency

Chief marketers call for more digital platform transparency

Marketing
In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely and reliable reporting systems.
 
Chief
marketers
CMO Council
Google

Political commentary in advertising: when it works and when it doesn’t

Political commentary in advertising: when it works and when it doesn’t

Marketing
Freedom of speech has given companies carte blanche to produce some gutsy advertising campaigns which, intentionally or not, use political and social commentary as an advertising tool. Zapriana Atanassova, copywriter and community manager at Arc Interactive, looks at two well-known restaurant chains that didn’t chicken out of sharing spicy opinions, and its impact.
 
Advertising
Nando's

<i>Breaking Ballet</i> aims to connect with audiences

Breaking Ballet aims to connect with audiences

Marketing
In the age of the 21st century brand, it’s no surprise that keeping up with trends is almost impossible. Gen Y and Millennials are absorbed in culture. What was fresh news yesterday is already old news today. Being in the moment and delivering targeted messages at a critical time might seem impossible, but Joburg Ballet is turning that theory on its head.
 
Breaking Ballet
Joburg Ballet

Why the media and marketing industries must move to SEMs

Why the media and marketing industries must move to SEMs

Marketing
For decades, the media and marketing industry has used LSMs. Now the socio-economic measurement (SEM) system has been devised. If media and marketers are going to adopt this new system, they need to understand why it is an improvement on LSMs, says recently appointed head of market intelligence at Mediamark, Itumeleng Lethoko.
 
SEM
LSM
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