Google has kicked off a series of programmes that will be rolling out throughout the month of June. The programmes will aim to not only support the growth and recovery of small and medium-sized businesses (SMBs) in Africa's post-Covid economy but will help them thrive. 

Keyword research will help you in many aspects of a business, says the team at Newsclip Media Monitoring. Whether you want to find, create a solid content strategy or just want to up your SEO game, choosing the right keywords is by far the most vital part of your planning and the selection process.

The International News Media Association (INMA) has unveiled its winners of the 2021 Global Media Awards, with a German regional publisher taking the top prize and an Austrian regional publisher nabbing the most first-place trophies.

Although social media benefits all businesses, the impact it can have on a small business is massive. Not only can it create and increase interest in the brand’s offerings, but it can also act as a tool to recruit new members for your company. But that’s not all! Read on to learn more.

Lello has been approached by upcoming high-end fashion brand Andy B Contour to help reinvigorate its brand to align with the new strategic shift. Lello says that it is elated to partner with this challenger brand to create a long-term branding strategy. The partnership will not only uniquely dienes their value proposition but build an African household brand. 

The digital landscape has grown exponentially and has created a myriad of new professional skills and needs, says the team at content management platform amaSocial. If you’re known to be quite the 'social media guru', then here are three careers you should definitely know about.

Tractor Outdoor has concluded signage rights with Sasol Forecourts, expanding its nationwide outdoor footprint through an additional 100 digital screens. This move will take the media owner's total digital inventory count to 222 screens. Its advertisers can now benefit from having access to the largest digital network in South Africa.

The Lime Envelope, a Johannesburg-based public relations agency that services national and international brands, has announced that the company has secured Kryolan Professional Make-Up as a client and is poised to implement a year-long campaign with the brand. 

Award ceremonies play an important role in the marketing industry. They embody more than being an event where you can rub shoulders with VIPs. They add value to the industry itself, as well as the brands who participate. media update’s Maryna Steyn examines how this is achieved.

The IAB South Africa has presented the second installation of the South African annual Digital Landscape Survey report. The survey aims to provide a realistic overview of the development of the digital landscape of the past 12 months, and within the context of 2020 macro and micro-economic factors.