Latest ROAD Research demonstrates how to optimise OOH

Latest ROAD Research demonstrates how to optimise OOH

Marketing
The latest ROAD research highlights how the industry is better equipped to evaluate and plan OOH, with a currency that offers the same metrics as other media types.
 
ROAD research February
out of home industry
OOH
Outdoor Measurement Council

Mobiclicks joins ad community in Parktown Quarter

Mobiclicks joins ad community in Parktown Quarter

Marketing
Mobile advertising agency Mobiclicks has joined the growing marketing, advertising and design community located at Johannesburg's Parktown Quarter. From just two employees at commercial launch, Mobiclicks now has a staff complement of 16 at Parktown Quarter, two at Blairgowrie Plaza and three in Cape Town.
 
Mobiclicks
marketing and advertising
creative agencies Johannesburg
Parktown Quarter

<i>PRISM Awards</i> places an emphasis on transformation and youth

PRISM Awards places an emphasis on transformation and youth

Publicity
The future of the public relations industry lies in the hands of the youth, and with entries for the PRISM Awards drawing to a close, there’s only one thing on the minds of the judges: What opportunities will transformation bring to the youth in Africa?
 
PRISM Awards 2019
public relations industry
South African youth
transformation in the public relations industry

P&G commits to gender equality with its #WeSeeEqual Summit

P&G commits to gender equality with its #WeSeeEqual Summit

Publicity
Procter & Gamble (P&G) recently announced a new commitment around a number of initiatives that will aim to promote gender equality across the Indian Subcontinent, Middle East and Africa (IMEA) region.
 
Procter & Gamble
gender equality IMEA
#WeSeeEqual Summit 2019

Libresse announces the launch of its '#BloodNormal' campaign

Libresse announces the launch of its '#BloodNormal' campaign

Marketing
Libresse has launched a new campaign set to encourage positive cultural change around euphemisms. The campaign, called '#BloodNormal', aims to end period shaming by showing realistic depictions of periods in a short film.
 
Libresse
#BloodNormal campaign
marketing campaign
awareness campaign

Ogilvy launches Social.Lab South Africa

Ogilvy launches Social.Lab South Africa

Marketing
Ogilvy has established a social media performance division, Social.Lab South Africa, to highlight the influential role social media plays in the e-commerce economy.
 
Social.Lab
e-commerce
Ogilvy
social media

Video: Five reasons why you should invest in gamification as a marketing tool

Video: Five reasons why you should invest in gamification as a marketing tool

Marketing
Imagine executing a marketing strategy that brings consumers closer to your brand, opens up a whole new audience and allows you to make use of the latest technology. Sound too good to be true? Well, gamification can do all that, and more! Let’s take a look:
 
Gamification
Gamification marketing strategy
Video

What start-up businesses need to know about brand development

What start-up businesses need to know about brand development

Marketing
According to the team at Digital School of Marketing, a brand is much more than a logo or a slogan – it is the way a consumer or potential customer will recognise you and your company.
 
Digital School of Marketing
brand development
branding strategy 2019

Hoorah Digital acquires Ritual Studio

Hoorah Digital acquires Ritual Studio

Marketing
Hoorah Digital has acquired creative storytelling agency Ritual Studio, the agency founded by former Hellocomputer executive creative director, Simon Spreckley.
 
Hoorah Digital
marketing industry news
Ritual Studio
Simon Spreckley

10 digital media terms every journalist should know

10 digital media terms every journalist should know

Media
Digital media has not only changed the way that people consume content, it has also made it easier for journalists to share their stories. But to really get to grips with this digitalisation, you need to know the language. Luckily, we've got you covered.
 
Digital media
Digital media terms
Terms for journalists
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