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<I>PRISMs</i> success for Ogilvy South Africa

PRISMs success for Ogilvy South Africa

Publicity
Ogilvy South Africa was among the top performing agencies at the 2018 PRISM Awards, winning five awards.
 
Ogilvy
PRISM
campaign

Independent SA research reveals cinema ads deliver strong ROI

Independent SA research reveals cinema ads deliver strong ROI

Marketing
Independent research into cinema advertising in South Africa has highlighted the power and impact of the medium.
 
cinema
advertising
ROI

How <i>GLHF</i> shines a light on local esports and its growing fan base

How GLHF shines a light on local esports and its growing fan base

Media
Esports in South Africa has a small yet loyal and growing fan base. While South Africa’s market does not rival the popularity that esports enjoys elsewhere around the world, it is this loyal fan base that local publisher Good Luck Have Fun (GLHF) aims to serve.
 
GLHF
esports

<i>Smile 90.4 FM</i> acknowledged for radio innovation

Smile 90.4 FM acknowledged for radio innovation

Media

At the recent Liberty Radio Awards held in Johannesburg, Cape Town-based radio station Smile 90.4 FM won the award for Radio Innovation, for the Amplifying the Good News in the Mother City initiative. 

 
Smile 90.FM
Liberty Awards
Good News

<i>Massiv Metro</i> ups the numbers in the search for a hero

Massiv Metro ups the numbers in the search for a hero

Publicity
GSK Consumer Healthcare, manufacturers of Grand-Pa headache remedies, went on a search for the ‘Kasi Sterrings’ – the heroes personally involved in uplifting their communities – in a nationwide radio campaign at the end of 2017. Newcomer Massiv Metro joined the search.
 
Massiv Metro
GSK Consumer Healthcare

OrangeBlock activates content platform, black

OrangeBlock activates content platform, black

Media
OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the new content streaming platform, black.
 
OrangeBlock
black
promote
content

Facebook deepens <i>Loeries</i> partnership to develop young creatives

Facebook deepens Loeries partnership to develop young creatives

Marketing
For the second year running, the Facebook Challenge is part of the Student Category at the annual Loerie Awards. The Facebook 'Hack for Good' Challenge gives students across Africa and the Middle East the opportunity to show the world there is no problem that their creativity can't solve.
 
Loeries
Facebook

15 top digital marketing tools for the hands-on marketer

15 top digital marketing tools for the hands-on marketer

Marketing
Every good marketer has an arsenal of tools they use for insight and to enhance digital marketing campaigns. With the current influx of data and so many tools on the market, it can get overwhelming to figure out which tools will help for what medium and how, says Zanthe Martinuzzi, digital marketing manager at Arc Interactive.
 
digital
marketing
tools
Google

The brand tracking basics: What you need to know

The brand tracking basics: What you need to know

Marketing
Brand tracking helps you keep up with all your media coverage and get insights to improve your business. It’s a powerful combination of services that cover the print, broadcast, online and social media spheres. Ready to find out more?
 
brand tracking
Newsclip
media monitoring
social media monitoring
social listening
advert monitoring
media coverage reporting

What happens when you let the interns run wild?

What happens when you let the interns run wild?

Publicity
Many a successful career began with a humble internship. It’s a great way to dip your toes into an industry you might make a career out of, or, if you’re set on a career, it’s a great way to kickstart your CV. But not all internships are created equal.
 
Intern
wild
water
rain dance
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