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Conversation LAB retains digital account for Environ Skin Care

Conversation LAB retains digital account for Environ Skin Care

Marketing
South Africa and United kingdom Conversation LAB has retained the global digital account for Environ Skin Care, which it has held since 2015 after a competitive pitch process. The account will be led by Edward Spearman out of the Conversation LAB Cape Town office, adding to the newly won accounts within The Foschini Group.
 
Conversation LAB South Africa
Environ Skin Care
Account win South Africa 2017

AI insights from the Innovation & Index Conference 2017

AI insights from the Innovation & Index Conference 2017

Media
Artificial intelligence is rapidly changing the face of technology, worldwide. Accenture highlighted the importance of future AI development in South Africa, and how far we have already come.
 
AI insights from the Innovation & Index Conference 2017

What is predictive analytics?

What is predictive analytics?

Media
Although it may be impossible to know what the future will hold, AI-powered predictive analytics can help to predict the future, by analysing the past. The use of artificial intelligence (AI) in predictive analytics can make it more accurate by analysing Big Data.
 
Predictive analytics
AI-powered predictive analytics
artificial intelligence
analysing Big Data

kulula.com partners with NSPCA to reach more animals

kulula.com partners with NSPCA to reach more animals

Publicity
The National Council of SPCAs (NSPCA) and kulula.com have teamed up to facilitate the transporting of the NSPCA’s inspectors nationally to attend to the welfare needs of animals in need of the NSPCA’s intervention for the next 12 months.
 
kulula.com
NSPCA
CSI initiative South Africa 2017

<i>Jacaranda FM</i> and Halo Advertising win at 2017 <i>AMASA Awards</i>

Jacaranda FM and Halo Advertising win at 2017 AMASA Awards

Marketing
After being shortlisted in five categories at the 2017 AMASA (the Advertising and Media Association of South Africa) Awards for the '#MoreMusicYouLove' brand positioning campaign, Jacaranda FM and Halo Agency walked away with four awards, including the Roger Garlick Grand Prix for Media Innovation.
 
Jacaranda FM
Halo Advertising
AMASA Awards 2017
Advertising and Media Association of South Africa

ProActive™ launches another 'MTN Shoppa Show' campaign

ProActive™ launches another 'MTN Shoppa Show' campaign

Marketing
ProActive™ implemented another 'MTN Shoppa Show' campaign, this time in Limpopo, North West, and Gauteng provinces.
 
ProActive
MTN Shoppa Show
MTN Africa
Brand awareness campaign 2017

APO Group launches Video Newswire

APO Group launches Video Newswire

Media
A study by the Northwestern University in Qatar (NU-Q) has revealed that 75% of nationals in Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates reported watching television rather than relying on online sources. As a result, APO Group will transform press releases into a broadcast video footage with its new service, Video Newswire®.
 
APO Group
Video Newswire
Broadcasting Africa
Video broadcasting Africa

Client service is dead

Client service is dead

Marketing
Susan Rowan, client service director at Grey, says one of the biggest changes in the advertising industry over the last two decades, besides the rise of digital channels, has been client service. Previously, she says, the client service role had paper pushers, glorified admin girls, or half decent project managers, if you were lucky – that old role is well and truly dead.
 
Grey Africa
Client service in Africa
Advertising industry South Africa
Marketing South Africa

Heineken® continues to promote its 'Enjoy Heineken Responsibly' campaign

Heineken® continues to promote its 'Enjoy Heineken Responsibly' campaign

Publicity
Heineken® is committed to the aim of making the moderate consumption of alcohol more aspirational through the continued promotion of its 'Enjoy Heineken® Responsibly' (EHR) campaign.
 
Heineken
Enjoy Heineken Responsibly
Awareness campaign South Africa
Drink responsibly

Ten tips for excellent copywriting

Ten tips for excellent copywriting

Marketing
An effective content strategy begins and ends with excellent copy, says Lauren Crooks, copywriter at Condriac. She says that it doesn't matter what your goal is, whether it is lead generation, sales conversion, or brand-building, what you say and how you say it is the most powerful way to engage with your audience.
 
Condriac South Africa
Copywriting strategy South Africa 2017
Copywriting tips 2017
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