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Conversion Science welcomes Glen Botha

Conversion Science welcomes Glen Botha

Marketing
Search engine marketing and analytics agency Conversion Science has appointed Glen Botha as its new head of performance and strategy.
 
Conversion Science
head of performance and strategy
marketing news South Africa 2019

Zando celebrates its seventh birthday

Zando celebrates its seventh birthday

Marketing

Fashion e-commerce store Zando is celebrating seven years in the industry. Launched in 2012, Zando has grown from a small e-commerce store to one of South Africa’s largest fashion destinations.

 
Zando
e-commerce store South Africa 2019
online store 2019

APRA 2019 – another bright year for Rwanda's PR practitioners

APRA 2019 – another bright year for Rwanda's PR practitioners

Publicity
Through the upcoming African Public Relations Association (APRA) Rwanda 2019 event, Rwandan public relations practitioners will learn how to promote a more collaborative continent through effective PR, says Magnifique Migisha, public relations officer at Rwanda's Capital Market.
 
Public Relations
Africa
Marketing
PR
Media Relations
Social Media
Digital Marketing

20 Buzzwords every marketer should know

20 Buzzwords every marketer should know

Marketing
In marketing, buzzwords are everywhere. And half the time not even the marketers know what they mean… But fear not, because media update’s Aisling McCarthy will explain 20 buzzwords that you need to know.
 
Marketing
buzzwords
marketing terminology

M&N Brands announces the launch of its new content hub

M&N Brands announces the launch of its new content hub

Media
M&N Brands, the holding company that owns Avatar Johannesburg, Avatar Cape Town, Avatar Media Agency, Avatar PR, Mela Events and Bozza, has started 2019 with the establishment of M&N Entertainment, and the acquisition of Zkhiphani.com – a youth entertainment portal with 100 000 visitors per month.
 
M&N Brands
M&N Entertainment
entertainment division
entertainment publishing

<i>The Big Issue</i> features Elon Musk

The Big Issue features Elon Musk

Media
This month's edition of The Big Issue highlights some of the early year achievements of various people in organisations, including none other than Elon Musk. Additionally, crime reporter Maygene de Wee reveals lawbreaker stories, while The Little Issue provides science facts and activities for children.
 
The Big Issue
South African magazine 2019
Elon Musk
The Big Issue #271

African Bank appoints Black River FC as its ATL advertising agency

African Bank appoints Black River FC as its ATL advertising agency

Marketing
African Bank has appointed Black River FC as its above the line (ATL) advertising agency. According to African Bank, the appointment comes at a time when it is entering a new era as a fully-fledged retail bank and starting to play an increasingly significant role in changing banking in South Africa.
 
African Bank
Black River FC
advertising agency 2019
above the line advertising 2019

Perfect pitch: Getting the brief right first

Perfect pitch: Getting the brief right first

Marketing

If your pitch brief does not adequately explain the 'job to be done', it’s time and money wasted, says Johanna McDowell, CEO and founder of the IAS.

 
Agency brief
pitch brief
advertising industry
marketing news 2019

Marriott International unveils its new travel programme

Marriott International unveils its new travel programme

Marketing

Marriott Bonvoy is set to be Marriott International's new travel programme. Launching in February, Marriott Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).

 
Marriott Bonvoy
Marriott International
travel programme
rebrand

Why SEO is crucial for your business

Why SEO is crucial for your business

Media

Many businesses are unfamiliar with what Search Engine Optimisation (SEO) is, why it is needed and the benefit they can get by implementing a proper SEO strategy, says Ritesh Patil, co-founder of Mobisoft Infotech. 

 
SEO for Your Business Website
search engine optimization
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