Three reasons why fear-based marketing doesn’t work anymore

Three reasons why fear-based marketing doesn’t work anymore

Marketing

Fear-based marketing might have been the way to go in the past, but consumers are getting smarter, which means being manipulated by the use of this type of marketing doesn’t work anymore. media update’s Talisa Jansen van Rensburg takes you through three of the reasons why ‘scary’ doesn’t sell.

 
Fear-based marketing
Marketing strategies
Marketing with fear

Ogilvy wins <i>Gold</i> at the <i>New Generation awards</i>

Ogilvy wins Gold at the New Generation awards

Marketing

Ogilvy South Africa and its clients won a total of seven Golds at the 2019 New Generation Awards. Founded in 2012, the awards aim to celebrate South African agencies and corporates for their innovative use of social and digital media.

 
Ogilvy wins
2019 New Generation Awards
New Generation Awards winners
awards won by Ogilvy 2019

Kellog's celebrates its reformulated cereals with a new TVC

Kellog's celebrates its reformulated cereals with a new TVC

Marketing

Kellogg's has launched a new television commercial (TVC) to promote its new improved cereals. According to the brand, the new cereals contain essential vitamins and minerals to help keep South Africans active and alert.

 
Kellogg's brand
Kellogg's reformulates its cereal
Kellog's television commercial 2019
TVC South Africa 2019

Winners of the <i>Social Innovation and Disability Empowerment Awards</i> announced

Winners of the Social Innovation and Disability Empowerment Awards announced

Publicity

R13 650 000 in funding was awarded to twenty finalists at the Social Innovation and Disability Empowerment Awards 2019. The R1.3-million winners included Regenize, a free recycling service, the OptiShunt, a glaucoma device for blindness prevention and Specialised Seating for Disabled Children, which makes custom chair and tray tables.

 
SAB Foundation Social Innovation and Disability Empowerment Awards
Social Innovation and Disability Empowerment Awards 2019
social innovations awards
social issues

New Media wins at 2019 <i>SAPF Awards</i>

New Media wins at 2019 SAPF Awards

Media

The South Africa Publication Forum's 18th annual SAPF Awards saw the internal communications team at New Media win multiple awards.

 
New Media
2019 SAPF Awards
South Africa Publication Forum

Print versus digital: Print becomes ‘premium’

Print versus digital: Print becomes ‘premium’

Media

Print versus digital; aka, the battle of the ages. But since digital is everywhere, print media is becoming the ‘premium’ choice. media update’s Aisling McCarthy explains how print is changing — and reveals how it keeps its status as a luxury item.

 
Print media
print is not dead
#PrintVsDigital
premium media

Entries open for 2020 <i>World Media Awards</i>

Entries open for 2020 World Media Awards

Media

The 2020 World Media Awards (WMAs) has opened for entries, offering eight categories that aim to recognise the best in cross-platform, cross-border, content-driven advertising. The awards are hosted by the World Media Group, an alliance of global publishers that promote award-winning journalism and the role of international media.

 
2020 World Media Awards
World Media Group
World Media Awards entries
advertising awards
international content campiagns

Three ways AI has changed the game for streaming services

Three ways AI has changed the game for streaming services

Media

The integration of artificial intelligence (AI) into streaming services has changed the game for users on these platforms. With more personalised user experiences and better quality streaming options, it’s no wonder we can’t go one day without them!

 
Artificial intelligence
streaming services
streaming services and AI
use of AI in streaming services
user experience

Social proof: The secret ingredient to skyrocket sales

Social proof: The secret ingredient to skyrocket sales

Marketing

Social proof is an effective tool to sway consumers your way. Star ratings and recommendations from friends aren’t the only ways for brands to utilise social proof, as media update’s Aisling McCarthy explains.

 
Social proof
using social proof in business
herd mentality

Flume wins at 2019 <i>New Generation Social and Digital Media Awards</i>

Flume wins at 2019 New Generation Social and Digital Media Awards

Marketing

The New Generation Social and Digital Media Awards saw Flume Digital Marketing and PR win Silver for the Most Innovative Digital Media Campaign. The awards launched in 2012 and aim to be a platform to celebrate the digital achievements of South Africa.

 
2020 New Generation Social and Digital Media Awards
Flume Digital Marketing and PR
Flume Digital
Love Justice
human trafficking
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