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The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

28 Jan 2026 Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

ChatGPT Enters the Ad Game: Everything Marketers Need to Know

3 Weeks ago Marketing

Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.

ChatGPT advertising strategy AI-driven brand discovery AI-powered marketing channels ChatGPT advertisements Sponsored advertisements in ChatGPT ChatGPT sponsored content AI advertising platform

The Confidence Quotient: Why Brands are Betting on Self-Esteem

3 Weeks ago Marketing

Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.

Confidence Quotient Self-Esteem Confidence-Driven Marketing Self-Care Self-Love Brand Authenticity Eucerin Nike Dove Brand Narrative

From GQ to Billboard Africa: A Q&A With Nkosiyati Khumalo

Yesterday Media

Billboard Africa's Editor-in-Chief, Nkosiyati Khumalo, chats with Venelize de Lange from media update about editorial strategy, audience engagement and fostering talent in African media.

Nkosiyati Khumalo Billboard Africa Nkosiyati Khumalo interview 2026 African media industry trends How to engage audiences in media Diversity and inclusion in African media

What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes

23 Hours ago Marketing

Venelize de Lange from media update chats with Alex Jukes about how marketing strategies are evolving alongside culture, the challenges startups face when introducing new technologies and why brands should rethink their reliance on third-party platforms when building audience relationships.

Music PR Web3 marketing Creator marketing Audience engagement Creator partnership marketing Live-event marketing Building direct audience relationships Brand cultural relevance in marketing

Hiring Beyond Borders: The Debate Over Foreign Academics at South African Universities

2 Days ago Publicity

Parliament's warning to universities over foreign academic hiring has reignited debate in the higher education sector. Venelize de Lange from media update explores how the issue is shaping public narratives.

Foreign academics in South Africa Higher education recruitment South African universities International recruitment Skills shortage Hiring foreign academics

Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part Two

2 Weeks ago Media

Venelize de Lange from media update speaks to Pieter Geyser about creator marketing strategy in South Africa, from procurements growing influence to attention-based pricing and sustainable creator revenue models.

Creator marketing strategy Procurement in marketing Attention metrics Influencer pricing Creator revenue streams

Putting Confidence in a Bottle: A Q&A With Anisa Ramdass

1 Week ago Marketing

As confidence marketing gains momentum, media update's Emma Mendes chats with Anisa Ramdass about how leveraging self-assurance in branding, and embedding confidence into every product message, is paving the way for more authentic brand storytelling.

Confidence Marketing Anisa Ramdass Eucerin Confidence-Driven Marketing Self-Assurance Branding Self-Esteem Marketing

Die Papier Promises a Fresh Voice for Afrikaans Readers

3 Weeks ago Media

The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.

Afrikaans print media Die Papier newspaper Novus Media Die Papier Afrikaans news South Africa newspapers Community journalism

Walmart's SA Expansion Shows Why Retail PR Must Move Beyond Promotions

2 Weeks ago Publicity

As Walmart deepens its footprint in South Africa's retail sector, Venelize de Lange from media update considers what this global expansion signals for local PR strategies and earned media storytelling.

Walmart South Africa Earned media coverage South African retail Retail PR strategy Public relations trends

Jacaranda FM's Good Morning Angels Donates R200 000 to Four Gauteng SPCAs

20 Minutes ago Media

Jacaranda FM's, Good Morning Angels has donated R200 000 to four SPCA branches across Gauteng.

Innovation in Incentives and Loyalty

1 Hour ago Marketing

Innovation has become one of the most frequently used — and least interrogated — words in business. In practice, it has increasingly become shorthand for technology: artificial intelligence, automation, platforms, dashboards, data at scale, says Andrew Solomon, Marketing Director of the Achievement Awards Group.

Women Are on the Rise Economically But Households Are Still Catching Up

2 Hours ago Marketing

Women have been entering the workforce in greater numbers, rising into leadership and, in many households, becoming primary earners. Yet beneath these gains lies tension: many households are struggling to adapt to women's advancement.

The Missing Human Layer: Why Data Without Empathy is Just Noise

3 Hours ago Marketing

We have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard and the decision, we keep losing them, says Ziphindiwe Ngcobo, Department Executive for Marketing at Isuzu Motors South Africa.

Why the Future of Commerce Lives in the Scroll

22 Hours ago Marketing

Brands have long treated social media as a channel for distribution, a place to push content and acquire attention. But consumers have reshaped the landscape far faster than legacy marketing models can keep up, says marketing agency Digitas.

What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes

23 Hours ago Marketing

The New POSE Public Relations Model

Yesterday Publicity

The media environment is undergoing rapid transformation, with distinctions between traditional and digital platforms becoming increasingly unclear, says Sasha Kupritz, Owner of TenacityPR.

Dentsu Creative SA's Content Excellence Sparks Major ABC Growth for TFG

Yesterday Publicity

In a publishing landscape where consumer and B2B titles are shrinking, TFG's magazine portfolio is bucking the trend. Instead of contracting, it's surging rapidly, consistently and against all market expectations.

Why Copy-Paste PR Strategies Fail in African Markets

Yesterday Publicity

Africa is not a single market. Global PR campaigns succeed only when brands adapt messaging to local culture, media habits and trusted voices. Copying strategies from elsewhere often fails; campaigns that respect local context truly connect and resonate, says Mamahlatse Marokane from Vault Public Relations.

World Kidney Day Highlights the Importance of Kidney Care for Big Cats at LIONSROCK

Yesterday Publicity

FOUR PAWS has announced to the public that healthy kidneys are vital not only for people, but also for rescued lions, tigers, leopards and other non-domestic felines.