Lead by Christo Davel (the previous founder and CEO of 20twenty), 22SEVEN is a brave, bold young business that has attracted a lot of media coverage and a recent acquisitor in Old Mutual.

Davel’s vision is based on the belief that people want to have a new conversation with their money. 22SEVEN offers a completely fresh and innovative way to better manage your own money – negating the need for budgets or spreadsheets that dictate where your money should go. Information is gathered from users' various bank, credit and store card accounts, then brought together in one place so they can see, for the first time, exactly how much they spend on what. A holistic, un-banklike view helps users to look at and think about their money differently, and ultimately enables them do more with it.

After a short but intense courtship, Radar has been appointed as the advertising agency for the brand. Work has already begun with a brave new visualisation and campaign that will break later in 2013.

Davel says: "What was apparent from the start was that Radar wanted to do the right thing for our brand – not the expedient or easy thing. They really got inside it – and then got back out again to see it from a customer’s point of view.”

Jason Ray of Radar is delighted with this new addition to the agency's portfolio. He says: "It is not every day that a client briefs you with a copy of a book (Velocity) and the invitation to have a completely different conversation with consumers. Game on."

Radar is a full service, modern communications company that creates cultural impact on behalf of its clients; which range across sectors as diverse as fashion (Stoned Cherrie), finance (Old Mutual) and fish (Sea Harvest). Radar’s headquarters are based in Cape Town but the agency operates predominantly in Johannesburg and London.