Von Unwerth captures Belvedere’s spirit of defiance, celebrating those who know the difference between a regular night out and an extraordinary night out.

“Belvedere Vodka gave me the opportunity in truly letting my creative vision and expression roam free to interpret their values and their world,” says Von Unwerth. “The results are highly fun and irreverent photographs that I feel embody Belvedere’s wit, sophistication and elegant yet edgy style.”

“Belvedere is a vodka with character. It is a statement of style, substance and confidence. Authentic and naturally smooth, it is the luxury vodka of those who are in the know.” remarks Charles Gibb, president of Belvedere Vodka. “Teaming up with Ellen von Unwerth, for the Know the Difference campaign, is the perfect ingredient to toast to those who believe in the strength of audacity and the value of authenticity”.

Photographed in Buenos Aires, Argentina, this campaign features a glamorous group of urban sophisticates, both men and women, plugged into pop culture, who enjoy life with class, optimism and always a touch of boldness. They live to push boundaries and redesign conventions. Curious and independent, their choices reflect their knowledge, good taste and sense of style.

Globally recognised for her unique vision behind the camera, Von Unwerth’s signature style shines through any of her photographs. She perfectly portrays Belvedere’s confident and spontaneous personality in a refined and vibrant aesthetics that is completely identifiable as Ellen von Unwerth’s craft, and simultaneously reflects the heritage and elegance of the brand.

About Belvedere Vodka

Born of Rye, Water, Character. Created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts who appreciate its all natural, additive free character. Crafted using Polish Dankowskie Rye and blended with water from its own local pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.

For more information on Belvedere Vodka, visit www.belvederevodka.com. Alternatively, find them on Instagram for the exclusive behind the scene of Belvedere’s Know the Difference campaign.