“The challenge has allowed agencies and clients to produce quick-witted work, displaying how tactical advertising holds unexploited opportunities for brands. The success and growth of the campaign is testament that print advertising is alive and well,” said Stephen Haw, editor of
The Times.
The month-long 2015 campaign yielded record participation with 99 entries being submitted from 23 agencies. All the published ads gained a free entry to the
Loeries where Times Media is the official sponsor of the
Tactical Use of Print category for the third year.
Ogilvy Cape Town walked away as the agency with most submissions, most placements and winner of the best ad as chosen by the editor for their Chappies ‘Royal Birth Did You Know’ submission.
Now in its third year, the Times Creative Press Ad Challenge gave creative minds the opportunity to execute tactical, fast turnaround ads for their clients with the chance of winning a free full page, full-colour placement in
The Times newspaper. For the first time this year, the campaign included a digital component with free banner ads being awarded on
TimesLive.
Being good at tactical advertising is no walk in the park, said Haw. “Picking the right moment is crucial, the most obvious opportunities are also the more cluttered. In short, make it quick, make it relevant and make it worthy.”
For more information or to view the winning ads, visit
www.timescreativeads.co.za.