By pairing these two characters, Checkers are aiming to communicate a very simple message in a cheeky and fresh way; at Checkers you’ll discover a wide variety of products at good value for money.
The advert aims to educate and challenge consumers to browse the aisles of Checkers and discover a world of products in their local store. Neil Schreuder, marketing director, comments; “As a supermarket we constantly strive to bring the best local and international products to our customers, and we try and do this at a price point that offers exceptional value. Combining Nataniël and our home grown internet Phenom Suzelle on a single shopping trip for TV was a perfect way to showcase our message in a tongue-in-cheek way.”
Suzelle, who easily racks up hundreds of thousands of YouTube video views with each new episode, says; “I have always shopped at Checkers for my basics so I usually just pop in and out. But I had no idea that they actually have such a wide selection of things. Even fancy things like special cheeses. When we were taking breaks on the shoot I took some time and wondered around a bit. They even have all the DIY stuff I ever dreamed of.”
Watch the advert here.
Over the coming months consumers can expect to be surprised even further by the “More than you expect, for less than you think” campaign and a social experiment conducted by Checkers to showcase the quality of the products available at your local checkers store.
For more information, visit www.checkers.co.za. Alternatively connect with them on Facebook or on Twitter.