Following the huge success of last year’s conference, Knowledge Resources is proud to present the 2nd Annual Branding Conference, taking place in Johannesburg on the 11th – 12th June 2008.

The programme will comprise of dynamic content, interesting case studies, research updates, future trends, innovative ideas and networking opportunities. Don’t miss the opportunity to equip yourself with up-to-date knowledge and to engage with some of the most prominent experts in the industry.

Topics that will be covered include:


* Integrated marketing – the key to matching the brand experience to the brand promise for sustainable growth of brand value, reputation, relationships and customer loyalty
Tom Fraser, Group Brand Executive, Murray & Roberts Limited

* Branding in emerging markets – Africa and beyond
Sean McCoy, Founder and Director, HKLM

* PEP case study: brand repositioning and the use of branded entertainment
Marcus Banga, Marketing Director, PEP

* Pick n Pay case study: rebranding a South African icon
Lyndsay Webster-Rozon, General Manager of Strategic Marketing, Pick n Pay

* Brand value creation
Jan Hofmeyr, Global Head of Insights, Synovate

* Challenger brand thinking
Abey Mokgwatsane, CEO, VWV Group

* The new battlefield – defining and managing the customer experience
Terry Behan, Managing Director, The Fearless Executive

* The power of archetypes at the bottom of the pyramid
Wendy Cochrane, Director, Consumer Insight Agency (c.i.a)

* Can brands save the world?
Mike Freedman, Founder, Freedthinkers

* Brand citizenship
Professor Derick de Jongh, Founding Director, Centre for Corporate Citizenship, UNISA

* Generation Next 2008: the ultimate South African youth study
Liesl Loubser, CEO, HDI Youth Marketeers

* Stormhoek case study: the legendary success story of making blogging work for a small company
Graham Knox, Owner, Stormhoek Wines

* Alliance Group case study: how a one man business turned into a leading asset sales and services business by challenging the industry norm through aggressive marketing
Ronen Jackson, Marketing Director, Alliance Group

* Getting in the game: brand activation helps Castle to sell more beer and optimise their sport sponsorships
Morne Fourie, Head of Activation: 34 and Grant Hillary, National Activation Manger: SAB

* Virtuality of brands
Patrick Collings, Partner, Sagacite Brand Agency

REGISTRATION FEE:
R7 500 (including VAT)

SPECIAL OFFER: Register 4 delegates and the 5th delegate attends free of charge!

NGOs and academics will receive special discount – contact us for more details.

For more information, contact Maureen Joubert on +27 83 226 6657 or email: [email protected]

To BOOK YOUR SEAT contact Magdeline Matlatse on +27 11 880 8540 or email: [email protected]