Conversation LAB has been appointed as the digital agency of record across the full range of Inecto Hair Products which include Inecto Originals, Inecto Colours and Inecto Plus.
Godrej South Africa CEO, Kapil Dev Pillai, said, “Conversation LAB impressed us with their clarity of thinking and speed of execution, two traits that are critical for success in in the digital domain. We are thrilled to have them partner us on Inecto, South Africa’s largest hair colour brand.”
The agency will be responsible for implementing and tracking a sophisticated and hardworking digital eco-system centred on great content. This will include management and development of all content across a range of social media platforms, search engine optimisation of both mobile and desktop and an always-on influencer outreach programme. In addition, all digital media is to be handled by Conversation LAB, ensuring a fully joined-up approach under one roof.
Commenting on the new business win, managing director of Conversation LAB, Kevin Power said, “Inecto and the Godrej Group have bold digital ambitions which we are very excited to spearhead for them. When you have almost 90% market share, everyone is looking at you to do the next big thing – and we plan to help Inecto deliver on that expectation.”
Work has begun across a range of channels and the results are hugely encouraging. Google has already noticed the work making Inecto the most visible hair colour brand online.
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