The company attributes its appeal to its commitment to satisfying the diverse requirements of its customers and drivers alike.

The Taxify app is a convenient app that will instantly connect clients with the closest ride to their location. Taxify offers customers a wide range of nearby, private and licensed taxis, as well as the freedom to choose from a wide range of available options, such as vehicle make, driver rating and distance to the pick-up point. Along with the added option of paying by cash or credit/debit cards, clients won’t be limited to Smartphone connectivity to use the service and can still contact the Taxify SA National Call Centre, which offers the exact same service as the mobile App.

Clients benefit from Taxify’s safe vehicles, respectable drivers and competitive rates. Drivers undergo a rigorous registration process, and have the advantage of utilising all the tools available to help them run better businesses through Taxify. The balance translates into a safe option for transportation and reduces the risk of creating a volatile environment where the threat of competition may put their clients at risk.

Taxify South Africa CEO, Trevor Joseph, echoes this tone of reassurance, “Being affiliated with approved private taxi and licensed taxi operators only, gives the company an edge over our competitors. Our passengers are always assured that they are in the hands of professional, licensed drivers, who have police clearance and public carrier insurance. Every driver completes Taxify training to use the technology, maintain their vehicles, deliver professional customer service and build sustainable taxi businesses”.

According to Joseph, this is especially relevant for South Africa because of the unease over the accident figures on our roads and high crime rates – people want to know that they are in safe hands.

With the aim of making its presence known in all the major hubs of the country, the team at Taxify have initially set their sights on setting up a successful operation in Johannesburg before moving on to Cape Town and Durban. Taxify is determined to leave an indelible footprint in the future of public transport in South Africa.

The Rider App is available for download by iOS, Android & Windows users.

For more information, visit www.taxifyapp.co.za or email [email protected]. Alternatively, connect with them on Twitter.