If you’re thinking that the campaign probably involves ping pong balls, you’re wrong.
They’ve let loose a whole bunch of Thailand and STA Travel branded tuk tuks (starting in Johannesburg) that commuters will be able to take advantage of. Why tuk tuks? Because a billboard and a brochure can only do so much to showcase something epic, particularly when it comes to travel.
“STA Travel as a brand is not known for ‘typical’ marketing campaigns. We’re quite cheeky and edgy, and are keen to do whatever we can to showcase destinations and tours in memorable and innovative ways. The way in which travel has been marketed before is changing in a big way, so brands are now almost forced to think outside the box to get consumers’ attention," says Anna Smith, marketing manager for STA Travel in South Africa.
She adds; "We’re really excited about this Thailand campaign that we are launching together with Tourism Thailand, which is something fun not only for us, but for travellers and commuters to".
As much as this is a branding exercise, there’s also a great opportunity for those with ants in their pants who’re keen to explore Thailand. Anyone who spots a tuk tuk and approaches it will receive a promo code that will entitle them to R500 off any Thailand holiday with STA Travel. These promo codes will be redeemable in any STA Travel store around the country. As always, terms and conditions apply.
Thailand as a holiday destination has long been a firm favourite for South Africans of all ages, with its popularity having increased significantly over the past few years. STA Travel has some of the best Thailand tours and packages at crazy rates – which is one thing that makes Thailand such a big seller for the brand.
Besides the affordability aspect, there are many other reasons that contribute to Thailand’s appeal: the beaches, the nightlife, and the shopping, to name but a few.
For more information, visit
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