This new chocolate bar offers exactly the kind of taste experience that younger millennials are looking for. It’s edgy, daring and packaged in a unique, eye-catching wrapper.

To celebrate this addition to the Cadbury family, 5Star was revealed to thousands of consumers at the annual Ballito Pro in Kwa-Zulu Natal on Thursday, 30 June. In addition to the launch event, over the next few months, Cadbury 5Star will be supported by a jam-packed interactive marketing campaign, to further drive trial and brand awareness. 

“As market leaders, we launched Cadbury 5Star keeping in mind the ever-changing consumer palette and we believe that it offers an unforgettable taste experience, especially for our younger consumers,” says Grant van Niekerk, Mondelez SA category lead for chocolate. 

Cadbury 5Star is available in selected stores nationwide. 

For more information, connect with Cadbury 5star SA on Facebook.