Customers are now able to purchase goods just by scanning a QR code from a television advert and have goods delivered to their doors.

To launch the product, WeChat partnered with FUTURELIFE® to offer the audience discounted rates to FUTURELIFE® and Free delivery across South Africa.

By scanning the QR code when the advert is being run on a number of DStv channels, customers can get 5 boxes of FUTURELIFE® delivered to their doorstep for only R150.

WeChat will also be giving their Wallet customers R50 cash back in their Wallet for their next purchase or to use with various WeChat Wallet features such as airtime and data, electricity, and SnapScan purchases.

“Our partnership with WeChat allows us to start having real-time engagement with consumers. FUTURELIFE® is an 'innovative functional food brand' and WeChat is globally one of the most 'innovative mobile apps', the partnership allows us to create cutting edge and innovative marketing campaigns. Consumers are searching for experiences that add value to their busy lives and that’s what we are doing with WeChat. This is just the start of what is to come and we are excited to have found such a like-minded partner in WeChat,” says David Sweidan, general manager: Business & Marketing at FUTURELIFE®.

A lot of effort is required from a consumer to get a product that they have seen advertised on television into their home. As a result, many customers are lost in the process. Through WeChat Wallet, it is now easier for retailers to access their customer base.

“We are incredibly excited about the introduction of WeChat’s’ new technology to DStv channels. It has completely shifted how brands can now communicate with our audience. It creates a new portal for brands to see instant results when advertising and has made access to products a lot easier for our subscribers,” says Group CEO of Multichoice SA, Imtiaz Patel.

The FUTURELIFE® television advert is the second element to WeChats’ Offline 2 Online offering which is making it easier for customers to purchase goods, whether it is television or print media.

In July, WeChat launched the print media version of the technology. For the launch, they partnered with Stuff magazine and Incredible Connection to offer readers mind-blowing product deals which they can buy and have delivered to their doorstep without ever putting the magazine down.

“We are incredibly proud of the technology that we have successfully implemented in the country, this new technology reduces the barriers to access for many customers and makes it easier for brands to drive sales. As a mobile-first continent, such innovation will certainly make life easier for brands and customers alike.” says WeChat Africa CEO, Brett Loubser.

For more information, visit www.wechat.co.za. Alternatively, connect with them on Facebook or on Twitter.