This includes championing digital capabilities, new legislation, research initiatives and the adoption of new technologies. They also sit on the board of the European Advertising Standards Alliance (EASA).
The partnership will see Posterscope become a platinum sponsor.
Annie Rickard, global president of Posterscope Worldwide, says; “What impresses me about FEPE is the ability of the organisation to bring together the OOH industry from around the world. There is an opportunity for us all to collaborate and work towards a consistent global approach for OOH. As we move into the digital economy, the more we can share with each other around the world, the better the value we can create for advertisers.”
FEPE executive director, John Ellery, says; “We’re thrilled to announce our partnership with Posterscope. Their global influence, excellent campaigns and innovation in the OOH space makes them the perfect partner to work with to roll out our global initiatives.”
“Posterscope’s global president, Annie Rickard, has led the transformation of Posterscope from a UK poster specialist into a major global force in all aspects of OOH,” adds Ellery. “Her contribution to OOH was recognised by FEPE at the Leadership Award
at our 57th
congress in Barcelona this year and we’re looking forward to collaborating with Posterscope, bringing her wealth of knowledge and experience.”
For more information, visit www.posterscope.com