The WPP company, headquartered in London with offices in New York and Poznan, works with some of the world’s leading brands and marketing agencies to accelerate digital marketing strategies.

In a data and content driven world, marketers and agencies need help with the exploding volumes of content and digital marketing assets they’re expected to produce, publish, and manage. Cognifide helps companies to define and execute innovative digital strategies focused on customer engagement and interaction. 

The evolution of marketing from largely art driven to an integrated function that is now more scientific, analytical, and real-time, is an important shift that requires a new agile way of working, and the support of technology tools that Cognifide has experience in providing. “There’s a burgeoning digital economy here in Africa and we have been impressed by the level of skills and the willingness for organisations to embrace changes that are required for them to accelerate their digital transformation,” comments Miro Walker, Cognifide CEO.

Cognifide’s clients, include some of the world’s leading brands like Ford, Unilever, GSK, Penguin Random House, and HSBC. Cognifide is also behind the recent transformation of Absa’s website. 

Barkhuizen's experience as a digital marketing strategis is a great asset to the Cognifide team. Previously, Barkhuizen lead transformation and enterprise social strategies for companies including Absa, Barclays Africa, Investec, and Wyzetalk. 

"There’s great appetite for change in local companies, especially as digital transformation becomes a priority for the board. But, despite all the ideals of digital transformation, available technology to make it happen, and moving away from siloed thinking to collaborative strategies, companies are still hesitant to risk the potential for disruption. So they’re cautiously optimistic but slow to adopt, and this is really holding them back,” comments Barkhuizen, “Having worked before with Cognifide at Investec and recently with Absa, they have an incredible way of making this shift to digital seem effortless. And I’m looking forward to bringing their truly world class experience here to companies in Africa that are innovative and ambitious in how they want to grow and form deeper connections with their customers.”

As digital experts, Cognifide is focused on solving the technical challenges of delivering great digital customer experiences and giving companies the digital freedom to achieve these experiences. 

For more information, visit www.cognifide.com. Alternatively, connect with them on Facebook, Twitter or LinkedIn.