Selvin Govender, marketing director of Mercedes-Benz cars, says, “Our smart range of vehicles appeals to a trendier and more connected online audience, and introducing the new Smart Forfour to these digital natives in an online shopping environment, where they would least expect to be exposed to it, would be a unique experience.”
“More importantly, we wanted to convey to the audience that with our unique Agility finance plan, the new Smart Forfour is extremely affordable at a competitive lease agreement from as little as R1 999 per month. In fact just as affordable as a high-end pair of new shoes or the latest apparel.”
“The #Unfollowthenorm campaign is every bit as exciting and fun as the Smart Forfour is to drive - who knows where the smart will turn up next,” adds Govender. “If you are shopping on
Zando during the festive season, you might consider buying something that will last long after the holidays.”
Sascha Breuss, CEO of
Zando, says, “When Smart and Mercedes-Benz contacted us with the idea, we were enthusiastic from the first moment. The smart car underlines one’s individual choice, it’s quirky yet trendy, functional and most importantly affordable. These aspects all apply to
Zando and our style.”
Zando is offering a R2 000 voucher to anyone who purchases the vehicle directly from the site.
For more information, visit
www.zando.co.za. Alternatively, connect with them on
Facebook or on
Twitter.