Expected to attract more than 3 000 entries, the
Loeries® has introduced a new entry system to simplify the process and allow entrants more control over their submissions.
Categories have been revised to mirror the constant changes across the media landscape with three new categories this year:
Design for Digital Within the
Communication Design category, this addition recognises the important role of design in digital media.
Data-Driven Campaigns
An extremely timely area of modern communication, this category focuses on the creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics.
The Facebook Challenge
As part of Facebook’s support of young creatives, this student category focuses on the use of mobile media to promote a socially relevant cause.
Brands and agencies are encouraged to enter their best work for the highest accolade across Africa and the Middle East. Deadline for entries is Wednesday, 15 May. Entries received before Friday, 14 April get an early bird discount of 10%.
For more information, visit
www.loeries.com. Alternatively, connect with them on
Facebook or on
Twitter.