“In the past, we looked to the West and the East for inspiration and prosperity. But now, I look back home to Africa, a vibrant continent full of passionate people with pride and raw energy. And now we have something much more powerful: ambition and belief. When I look at Africa, I see wonderful possibilities for everyone. Africa is the future. Discover Africa with us.” This is what international footballing legend Didier Drogba has to say about his own continent, in the latest Turkish Airlines advertising campaign - focussed solely on Africa.
Kenan Ince, general manager for Turkish Airlines in South Africa, says, “Our investment in Africa has been a strong element of our strategy especially in recent years. Didier Drogba’s words summarise our reasons for our continued expansion into the continent. Turkish Airlines sees a bright future for Africa, and since we support emerging economies we’ll continue to offer competitively-priced travel to more destinations in Africa than any other airline.”
“In this film we aim to reflect these sides of Africa with Didier Drogba. Turkish Airlines’ ambition is to demonstrate the current developments in Africa in business, culture, arts, technology, and more which prove the continent’s obvious progress bursting with endless opportunity,” Ince adds.
You can view the campaign
here.
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