The agency behind the rebrand is full-service B2B agency Demographica, who partnered up with long time collaborator Halo, to win a five-way pitch against some of South Africa’s most prominent brand agencies.

In 2015 Demographica was appointed as one of Zurich’s agencies following a year-long relationship of successful projects and campaigns.

Nicholas Francis, chief marketing officer for Bryte Insurance affirms that with the business requiring a complete branding transformation, a specialist agency was needed – and Demographica was that agency.

“Our business received an opportunity that not many receive; an opportunity to reflect on own our strengths, to acknowledge our shortcomings, and define a purpose based on our authenticity and solid heritage. The Fairfax Group was a perfect fit as the partnership enabled us to create a business that is focused and independent in process, culture, and belief - and a brand that endures for our customers, brokers, partners, and our company,” says Francis.

“Ultimately, our vision is to create an organisation that enables better risk decisions through deep insurance knowledge and considered thinking from the finest insurance minds in the business. Demographica has helped us communicate this in the best way possible through this rebrand,” he continues.

The new brand is based on the idea of light; shining a light on all components of risk, from the smallest detail to the biggest picture. It stands for the unwavering commitment to B2B partnership, partnership between Bryte and brokers, and between brokers and business.

Warren Moss, CEO of Demographica, says, “The opportunity to rebrand a major financial services brand doesn’t come around often, and so we are incredibly fortunate to have been chosen to work with Zurich on this – the next phase of their brand journey. The new brand identity fits perfectly with what Zurich envisioned, and I couldn’t be prouder of our team.”

For the Zurich rebrand, Demographica partnered with long-term collaborator and creative shop, Halo. “Halo has filled the creative studio role for many of our projects over the years. When combining Demographica anthropological-driven strategic planning abilities with Halo’s creative abilities, something incredible happens,” Moss says.

For more information, visit www.demographica.co.za. Alternatively, connect with them on Facebook