myGamma is an international mobile networking community with free membership. Aimed at young adults worldwide, myGamma provides many avenues for members to interact, broaden their social circles and maintain their mobility. The service is available to users in 70 countries (April 08) worldwide.

myGamma is a dynamic community of varied interest groups that congregate online to connect and share based on their common interests. In addition to being a mobile community, myGamma provides a unified platform for content owners, service providers and other merchants to sell their mobile merchandise. Because myGamma has billing capabilities via the mobile phone, this platform enables merchants to sell to users in these markets via the Gamma Dollar or G$. G$ is a virtual currency which users pay for with real money and then use it to buy mobile goods and services.

myGamma was recently awarded the "Best Mobile Social Networking service" at the GSMA Global Mobile Awards 2008 and at the GSMA Asia Mobile Awards 2007. myGamma is run by BuzzCity Private Limited, a Singapore-based company. BuzzCity is venture funded by investors including 3i and Singapore Press Holdings, a media conglomerate in the city-state.

Features

myGamma has adapted the best-of-the web applications for the mobile phone. Members can start a moblog, groups, set up calendars of events, create a photo album, define their friends’ list by choosing from existing members or by inviting new members to join. Those who are online chat via an instant messaging interface while messages posted to non-online members are routed to their inboxes to await a response.

Members with no technical expertise can set up their own wap sites with their unique URL based on the mygamma domain. Eg. http://wapguru.mygamma.com. Enterprising and creative members are able to easily set up a Store on their wap site where they upload and sell or give free the wallpapers and ringtones they have created.

Other notable features of the myGamma community include Gamma Life!, a game based on the concept of online role-playing games (MMORPG). In Gamma Life!, members “gift” one another with virtual items bought with G$ that will enable them to move up the Gamma Life! ladder. Those who make it to the higher levels receive perks and privileges. Members can also create an cmail (Cell-mail) account on myGamma – where they can receive and send emails on their phones.

Users

Like most social networking sites, myGamma is also accessible on the web, but unlike these sites, myGamma’s primary constituents are people who log on from their phones (95%).