In her previous agency roles, Ghela worked on a variety of technology and corporate accounts, including IBM, Vodacom Business and Vodafone, Nedbank Retail and Business Banking, Samsung Electronics, and Dell Commercial and Dell Consumer. Ghela holds a bachelor of arts in communications and psychology.

“Hema’s corporate experience, as well as her work in hospitality, tourism and entertainment, adds a wealth of diverse insights to Tribeca’s portfolio,” says Nicola Tarr, team leader at Tribeca Public Relations. “She has already established strong relationships with her clients, and a loyal following among her Tribeca team.”

“Tribeca provides traditional public relations services to a wide range of clients, with a focus on responding directly to our clients’ business objectives,” says Cian Mac Eochaidh, co-owner of Tribeca Public Relations. “Hema’s experience on global and local clients matches perfectly with our portfolio, which includes South African, African and international businesses across several sectors.”

For more information, visit www.tribecapr.co.za. Alternatively, connect with them on Facebook or on Twitter.