Many people are forging careers entirely focused on digital advertising, while corporates are upskilling and building departments dedicated to this principle.
AdOps refers to Ad Operations (online advertising operations) - the processes, systems and integrations that support the sale, scale and delivery of online advertising. It is not an everyday marketers’ job. Rather, it sees data driven individuals often from more analytical fields, such as engineers, lawyers and accounts, sitting behind a computer interpreting data to ensure maximum exposure and Return On Investment (ROI) for a brand.
What exactly is AdOps?
- Data-based strategy and development of digital advertising campaigns;
- Management of digital advertising campaigns; and
- Optimisation of digital advertising campaigns.
AdOps is the merging of expertise in designing, implementing and optimising digital advertising campaigns. It differs from media buying by integrating with new and existing CRM and sales tracking systems. This allows an incredible amount of insight into the effectiveness of the myriad of options available for digital advertising. It also makes decisions based on measured, filtered and highly-relevant data.
Why it’s important
AdOps improves digital marketing efforts across all channels, and all appropriate Key Performance Indicator’s. It improves ROI by default, and maximises the ability of clients to spend their budgets effectively, and efficiently, while seeing the best ‘bang for their buck’.
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