Mall Ads™ will provide advertisers with innovative and bespoke solutions to their mall advertising requirements and has the capacity and footprint to deliver 360-degree, state-of-the-art campaigns that incorporate touchpoints and platforms to deliver effective ROI. The product offering includes static media, digital media, activations, and radio.
“Malls have become integral to our society. It is where consumers shop, eat, socialise, bank and are entertained. And because of this, the environment is ideal for brands wanting to effectively engage with consumers,” says John Faia, general manager of Mall Ads™.
The mall industry in South Africa and on the rest of the continent is expanding, in line with the growth in population, mass urbanisation and trends in consumer purchasing power. The mall culture in South Africa, and its ability to sustain an increasingly diverse and economically viable consumer profile, is evident in mall refurbishments, extensions and the development of new mega-malls.
Faia adds, “Mall campaigns provide brands with opportunities to engage with shoppers in a way that does not feel like traditional advertising. With the growing number of malls in the country, coupled with their extensive size, advertising in this environment will be integral to any marketing campaign for the simple reason that it offers proximity to point of purchase.”
Provantage Media Group’s Mall Ads™ is set to change the way brands advertise in a mall environment, and will provide advertisers with innovative, effective solutions to their campaign objectives.
Mzukisi Deliwe, deputy CEO of Provantage Media Group, says, “Mall Ads™ will continue to add value for landlords and we will continue to build and foster relationships in order to provide winning solutions for all stakeholders involved – advertisers, landlords, tenants, and shoppers. We look forward to unveiling new opportunities within this environment.”
For more information, visit www.mall-ads.co.za or email [email protected]. Alternatively, connect with them on Twitter.