“We are excited about our partnership with OFYT – we were impressed with the team at the pitch," says Sumayya Davenhill, head of marketing at Prudential. "They showed great insights into our category and have some good ideas on how we can continue building the Prudential brand in a credible way. We look forward to the next chapter in our journey, and working with a nimble, hungry agency that has not only good strategic insight, but creative muscle in both the old friends and the young talent.”

“The Prudential brand has a proud tradition of great creative work. What’s equally impressive, is that it’s based on a strong, authentic truth – that’s kind of rare these days,” adds Chris Gotz, national creative director at OFYT. “To be able to step into that space and work with Sumayya and her team is really exciting for us. Most of all, we’re just privileged to be part of the Prudential success story in the immediate future. “

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