Through this partnership, Digital Connect will be able to connect with consumers, and drive awareness, heightened experiences, and advocacy – efficiently and cost-effectively.
Swrve is a marketing engagement engine for mobile that supports the design and delivery of bespoke and native mobile experiences, automates campaigns, holds analytics capacities, and can be used as an integrated extension of existing market cloud technologies.
Marco van Biljoen, CEO of Digital Connect, says, “Swrve is a platform built for the enterprise. The platform enables brands to connect with their mobile app customers through one-on-one experiences and interactions that are useful, contextual, and frictionless, which will further empower brands to maximise on and even monetise their mobile and customer engagement strategies.”
Alan Tam, senior director of product marketing at Swrve, adds, “South Africa is leading smartphone adoption on the continent, and Africa is on track to be the next billion dollar smartphone market. We recognised the immense opportunity the region has to offer for brands and markets alike. With South Africa and SADC being a rich global market for mobile app adoption and usage, this partnership enables us to establish our presence, which we intend to grow across the continent.”
“As more consumers adopt mobile, internet access becomes more pervasive, and data costs come down – we expect to see mobile becoming the bridge in the digital divide. There is already a burgeoning middle class in Africa that is thirsty for increased information, and better lifestyles, using technology. Using the native capabilities of a mobile devices, such as the camera, location, or web services based information – used to make experiences that are more contextual, meaningful and memorable for the customer – is becoming an increasingly powerful application for brands and marketers, in the battle to retain customer attention, advocacy, and loyalty,” concludes Van Biljoen.
For more information, visit www.swrve.com. Alternatively, connect with them on Facebook or on Twitter.
*Image courtesy of Facebook