Picking up projects for South Africa’s alcoholic beverage company since 2015, Joe Public United has worked on some well-recognised projects, including 18+ Be The Mentor, Carling Blue Label, and Liberado.
“SAB and Joe Public United continue to build on the equity of the existing partnership every day. To herald more brands within the SAB stable is an exciting opportunity for us to deliver on our growth purpose through great creativity. As we continue our partnership with SAB, we are looking forward to growing with them,” says Gareth Leck, CEO of Joe Public United.
Joe Public United currently services SAB in an integrated capacity across the following disciplines; traditional advertising (Joe Public), digital (Connect Joe Public), brand design (Shift Joe Public) and below-the-line (Ignite Joe Public), both in South Africa and broader African regions such as Botswana, Tanzania, and Zimbabwe.
Notable African projects include the strategic brand redesign of local Tanzanian beer, Kilimanjaro, as well as experiential components for Botswanan beers St Louis and Golden Pilsner in Zimbabwe.
“We’ve always wanted to offer our customers more – from innovative brands to new positionings. Working with Joe Public United has brought an exciting new perspective to our business and we look forward to the creative output for some of our more recent projects,” says Andrea Quaye, vice president marketing, AB InBev.
You can watch the ads and case studies here.
For more information, visit www.joepublic.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.