“Marketing Indaba’s programme and content will supply marketers with fresh ideas and key considerations to elevate marketing strategies and, ultimately, improve the bottom line,” says Chris de Klerk, creator and programme director of Marketing Indaba.
More than 16 speakers will share their experiences, learnings, best practices, advice, and tips during the two-day programme.
The agenda includes topics such as:
- Marketing and communication trends;
- Brand differentiation through experiences;
- Earning stakeholder trust in an era of decline;
- Brand projection;
- Generation C;
- Bootstrap branding and marketing;
- Creating interesting advertising;
- Social Media;
- Content Marketing;
- B2B Marketing; and
- Marketing to low-income groups.
Speakers include marketing professionals like Mathew Weiss (Brand Union), Werner Lindemann (Mediamark), Verusha Maharaj (TCC Africa), Glenn Gillis (Sea Monster), Prenneven Govender (+27 Advertising), Matthew Barclay (Meltwater), Lisa Steingold (PopiMedia), Noëleen Bruton (Tsogo Sun), Mike Saunders (Digitlab), Kabelo Ncholo (Yourself Management), Crayg Hitzeroth (Ad Dynamo), Jordan Rittenberry (Edelman South Africa), Sol Mukasa (Shift ONE), Simon Grainger (BrandBright), and others.
Over the past six years, CADEK Media has created a productive event and meeting place for marketers – a place where marketers can work on their skills, find inspiration and ideas, and get refuelled.
“Attending the Marketing Indaba was probably the best thing we have done for our business in a long time. It made us realise our marketing mistakes, and, although we knew that we needed to be unique, we weren’t bringing this into our marketing properly. Since attending the conference and implementing the changes, we realised that our website traffic has almost doubled and the amount of sign up forms completed on our website have grown by 20%. This was achieved in 6 months, and we haven’t even implemented everything that we have learnt from the speakers,” says Leigh Goosen, managing director at WAPPoint & Mobilecash
The conference will be hosted in Johannesburg on Wednesday, 24 May and Thursday, 25 May at The Wanderers Club, Illovo.
For more information, or to book tickets, visit www.marketingindaba.com. Alternatively, connect with them on Facebook or on Twitter.