Limited edition buckets direct customers to a mobile app where they can unlock one of three original suppertime stories with a code from the packaging.
Once the relevant story has been unlocked, customers simply remove the sleeve from the original bucket, put their smartphone on the table (with the torch light facing up), turn the bucket sleeve upside down, place it over their smartphone, switch off all lights, and listen.
As the selected story plays, the buckets display animated sound, light, and vibration, creating an interactive storytelling experience, aimed to bring families closer.
KFC combined the art of African storytelling with a little innovation. Writing and recording original audio stories with important life lessons and developing bucket designs to complement each story.
There are 3 buckets designs to collect and 3 stories to listen to, limited stocks in select stores.
For more information, visit www.kfc.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.