South Africa is a mobile nation, having over 80 million mobile connections and approximately 150% penetration into the addressable market. Mobile reaches more people on a daily basis with consumers spending, on average, three hours per day accessing the Internet via their mobile phones.
Vodacom reaches over 33 million subscribers, providing Mediamark with access to a plethora of mobile users across the country.
Head of digital at Mediamark Mark Botha says, “Advertisers are no longer looking for ‘paint by numbers’ media plans, but rather integrated and holistic solutions that will add value to their media plans and result in a tangible ROI. The scale of mobile audiences that the Vodacom partnership brings together with Mediamark’s world class selection of radio, the web, and TV properties puts us in a perfect position to offer truly multi-platform solutions that will move the needle."
Mobile phones play a large role in people’s lives, sometimes being the only voice communications device as well as their payment channel and means of accessing news and information.
Growth in web traffic, globally, has grown from 0.7% to 38.5% in the last seven years.
“With the addition of Vodacom, Mediamark is now a true multi-channel media solutions partner. In a world where the consumer increasingly demands instant gratification from a marketing campaign, the Vodacom partnership provides us with audience scale that will amplify advertiser campaigns and complement our existing offerings,” concludes Werner Lindemann, managing director of Mediamark.
For more information, visit www.mediamark.co.za. Alternatively, connect with them on Facebook or on Twitter.