Commencing in June, HLS will introduce the new skincare range to the South African market through a series of media-related activities across traditional and digital platforms, while supporting the brand with content development and marketing initiatives.
Made from local natural ingredients that contain no animal sources, the product range is made with high-quality formulations, making it easy to use and suitable for all skin types –including vegetarians and vegans.
During the initial launch period, HLS will announce each of the products to the consumer and trade market, including The Essential Face Wash, Energizing Face Scrub, The Great Moisturizer, Deep Pore Cleansing Clay Masque, The Great Shave, and The Balm.
Red Dane founder, Faramarz Khaze, says, “Proudly South African, and made in the same climate the products are intended for, Red Dane wanted to partner with an agency that had extensive FMCG and beauty experience, local and Pan-African reach, heaps of creativity, and lots of energy and enthusiasm. HLS showcased exactly that.”
Adam Hunter, head of HLS, adds, “There is a great fit with Red Dane and we are extremely excited to begin work with our first skincare account. We look forward to delivering a creative Hook, using the right 'Line' and creating the ultimate 'Sinker' for this wonderful and unique local brand.”
For further information, visit www.reddane.co.za. Alternatively, connect with them on Facebook or on Instagram.