ZAlebs appoints Research Unit as its new brand partner

Crafted in South Africa, Research Unit was founded by Erin-Lee and Chad Petersen in Cape Town in 2011.

Erin-Lee has a background in journalism and marketing while Chad has a background in engineering and industrial design, which contributes to taking this concept to the next level.

In April, ZAlebs received over a million first-time visitors, and, with a developing focus on ‘Life Love Gossip’, is dominant in social media in South Africa with over 5 million Facebook engagements every month.

“When we were looking for brands to partner with, ZAlebs stood out – not only because it is a South African brand looking to encapsulate a broader lifestyle identity like we are, but because it has the young, dynamic South African audience we are looking to connect to,” says Erin-Lee.

Aside from highlighting more of Research Unit’s products through online advertising and connecting fans of both brands through newsletters and giveaways, the ZAlebs team will also work together with Erin-Lee and Chad on events taking place later in the year to expand on both brands' profiles.

For more information, visit www.researchunitstudio.com. Alternatively, connect with them on Facebook, Twitter or on Instagram.