This deal has now taken Demographica from a Level 3 BEE status to a Level 1 BEE status, with 60% of the business being black-owned and 30% being black, female-owned.

“While BEE laws have changed (and will likely continue to change), the spirit of the law doesn’t change. That being said, the biggest question we asked ourselves along this journey was ‘how do we empower, or make transformation broad-based within the spirit of the law?’" says Warren Moss, CEO of Demographica. 

He adds, "From there, we spent a lot of time exploring the best way to go about it and looking for the right partner, which we finally found in a small private equity firm whose mandate is to invest in black-owned businesses. The great thing about this private equity firm is that Demographica is one of their first investments, and by partnering with them, we are able to empower their business while at the same time investing in a transformation within the industry.”

Demographica is a big advocate and supporter of skills development and small agency development within the industry, and so, Moss and his team at Demographica will play an active role in empowering black-owned agencies and developing suppliers and skills through this deal.

For more information, visit www.demographica.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.