Luxury Brands Africa is a targeted brand building agency co-owned by Jeremy Nel & Annette Cowley-Nel.

At Luxury Brands it"s about results. Results that come about through their team shaping, and managing creative and justifiable marketing strategies designed lead to brand visibility and ultimately bottom line profit.

Strategic communications is a strong component of their activities, due to the exciting brands they manage, offering stories/angles/ images of interest for the media. This strategy also offers the most-cost effective, immediate, measurable and long term return on investment. Their philosophy is about not taking “no” for an answer, and going after the big national hits in the consumer and business press, as well as smaller but vital placements in local newspapers and vertical trades.

Their Services include:

Design
Luxury Brands has well developed relationships with some of the top creative minds in South Africa, being able to offer innovative and quick design solutions.

Ad Placement
Luxury Brands handles media placement through their association with one of South Africa’s top media buyers. This includes strategy, leveraging of discounts and obtaining the best possible positioning.

Photography
Luxury Brands offers a complete in-house digital image solution.

MediaRelations
Luxury Brands thinks ink! That means developing different story angles for different publications, matching the message to the medium, and shaping the pitch to sell the story. Their clients appear regularly in targeted lifestyle publications newspapers, trade publications, beauty magazines, syndicated columns, online publications, radio, TV, and more.

WritingServices
Luxury Brands has a seasoned team of writers dedicated to writing press releases and user stories for their clients. Their writers understand what sparks a reporter"s interest, how to differentiate their clients from their competitors, and how to craft a message to maximise placement opportunities.

Media Kits
Luxury Brands will generate media kits informing the media on a company"s products or services, ranging from press releases, fact sheets and product brochures to photos and corporate backgrounder. They will generate media kits that tell a brand’s story in the most effective manner.

Product Launches
From grand openings and launch parties to announcing new products and websites of all kinds, Luxury Brands has helped introduce countless new products and services. They plant the seeds before launch, manage the rollout, and maintain a high level of targeted awareness long after the initial flurry of publicity is over.

Electronic Communications
Luxury Brands offers a turn-key electronic communications solution from website design, generation of e-newsletter and e-brochure’s together with access to strategic databases.

Success stories include:

Events
•The Elton John Cape Town Summer Ball
•Kurland International Polo
•The MasterCard Cape Gourmet Festival
•Mandela SOS Concert Launch for Nelson Mandela & Oprah Winfrey
•Laureus Sport for Good Foundation
•Small Luxury Hotels of the World annual conference

Hotels / Accommodation
•Small Luxury Hotels of the World – marketing of world-wide portfolio in Africa
•Kurland Hotel & Polo Estate
•Mount Camdeboo Game Lodge
•Cape Grace Hotel, Cape Town - pre-opening marketing & sales
•The Bay Hotel, Cape Town (from launch for 8 years)
•Lanzerac Hotel
•Arniston Hotel
•Bartholomeus Klip Farmhouse
•Summerwood Guesthouse

Wine
•Constantia Glen Wine Estate
•Hamilton Russell Vineyards
•Rust en Vrede Wine Estate
•Ernie Els Wines
•Morgenster Estate
•Billecart-Salmon Champagne House
•Mumm Champagne
•Chivas Regal
•Southern Right Vineyards
•Guardian Peak
•De Toren Private Cellars
•Lourens River Valley
•Warwick Wine Estate
•Oak Valley Estates
•Cape Point Vineyards
•Hidden Valley
•Asara

Dining
•Theshowroom
•Societi Bistro
•Origin Coffee Roasting
•Terroir Restaurant
•Beluga
•Five Flies
•Blues Restaurant, Cape Town (from launch for 8 years)
•Parks Restaurant
•Morton’s on the Wharf
•The Table Bay Hotel

Finance
•Alliance Group
•Maitland International Capital
•Alpha Asset Management

Clothing
•Pepe Jeans London
•Fabiani
•Fabiani Denim / G-Star
•Havaianas
•Scalini Boutique
•Caterpillar (CAT) clothing
•The Denim Gallery
•Gino Paoli & Sissy Boy Shoes

Property / Interiors
•Alliance Group / Auction Alliance
•The Plantation Shutter Co.
•Franschehoek Estate, Fanschhoek
•Platinum Places / Harbouredge
•Heritage Hill Property Development, Gauteng
•Passion & Poison

FMCG
•Morgenster Olive Oil
•Origin Coffee
•Caturra Coffee

Artists
•Elton John / Elton John AIDS Foundation
•The Art of Bateau Laveau
•Fine artist, Arabella Caccia

For more information, email [email protected].