Taking pole position on the list is Gogo Crammed Crust, created by FCB Joburg and shot at a popular picnic spot in Johannesburg, Rhodes Park.

The Most-Liked lists are compiled by polling South Africans using a proprietary system. Another of its ads, Magician for Coca-Cola, slotted in at position four on the Q3 list.

“We’re thrilled with our number one position, as it proves that we’re doing a great job at connecting with everyday South Africans, Debonairs Pizza’s key target market,” says FCB Joburg joint chief creative officer, Jonathan Deeb.

He adds, “Not only does the ‘Debonairs Pizza Way’ speak to customers in a manner that resonates with their hearts and minds, it reflects a critical human truth; sharing an occasion time with family and friends is enjoyable. In this instance, we were also capitalising on a heritage truth – South Africans love a meal ‘crammed’ with meat. It all came together perfectly. Well done, team.”

Read more about Kantar Millward Brown's Five tips on how to make a lasting impression.

For more information, visit www.fcb.co.za. Alternatively, connect with them on Facebook or on Twitter.