Running for three months, a customer could access as much as an additional 90GB of data value over the campaign period.

"We have been looking carefully at those promotions with the highest engagement. In large part, we have also developed this campaign given the success of free Facebook Flex, which now boasts over a million unique users. Customers have been asking for access to a wider range of platforms."

"'#MegYourDay' is the product of numerous conversations with customers, and really listening to what they’re wanting, as added value for being part of the Vodacom family. its part of our commitment to delivering digital content services in the most affordable way," says Nyimpini Mabunda, chief officer of the consumer business unit.

Every day of the week will follow a particular theme with access to different platforms:

  • Monday is 'Facebook Monday' – Facebook;
  • Tuesday is 'Lifestyle Tuesday' – Takealot.com and Pinterest; 
  • Wednesday is 'Gaming Wednesday' – Vodacom Games, Vuclip, DOCOMO Digital, and GameMine; 
  • Thursday is 'Instagram Thursday' – Instagram;
  • Friday is 'Music Friday' – Primedia Radio: 947, 702, KFM, CapeTalK, and JOOX music streaming app;
  • Saturday is 'Sports Saturday' – SuperSport app and online, DStv Now app and online; and
  • Sunday is 'Video Sunday' – YouTube and Vuclip.

Vodacom is working on delivering its pricing transformation strategy to differentiate itself as the mobile network of choice for consumers. "A key differentiator for us is the quality, strength, and reliability of our network. This is particularly important in a promotion like this to ensure that our customers have the best experience when enjoying their favourite platforms, without network disruptions. Customers on the Vodacom network experience faster upload and download speeds, enhancing their experience on any social or digital platform," adds Nyimpini.

To access their free daily allocation, prepaid customers on the Vodacom network must have purchased a 100MB bundle that is active and has a positive balance, while contract customers must have a positive data balance.

They would then go into '#MegYourDay' via USSD (*111* 634*) or the My Vodacom App. The '#MegYourDay' promotion runs until Saturday, 30 September.

For more information, visit www.vodacom.co.za. Alternatively, connect with them on Facebook or on Twitter.