In the space of a few days, the commercial has gained significant traction across social media with a total reach of 200 000 across Facebook, Instagram, and Twitter, with high engagement rates; views on YouTube are rising steadily.
The commercial brings the essence of the Proteas to all South Africans, conveying the message that the team, in its entirety, and each individual member of the team is #AlwaysRising.
The commercial follows the story of young girls who all share a passion for cricket. The underlying message of the commercial is clear – South African women can do anything and be anything. The Momentum Proteas are a testament to that.
The team is made up of women from all corners of South Africa and from all walks of life – from a grade 11 learner to a mother of a small child. From a young age, each of them took their innate talent for cricket and fostered their potential.
Team captain, Dané van Niekerk, says, “We know what we’re made of. We have worked really hard to prepare for the World Cup in England and we’re incredibly proud to represent our country and our badge. We want to be able to inspire women and girls of all ages through our work and the manner in which we go about it. As a team, we just want to keep getting better and to make sure that the women’s game in South Africa is always rising.”
The Momentum Proteas TVC will air across various channels, including SABC 1,2, and 3 as well as e.tv.
You can watch the TVC here.
For more information, visit www.cricket.co.za. Alternatively, connect with them on Facebook or on Twitter.