"We have tapped into this global trend by enabling brands to have a deeper engagement with riders through our interactive in-vehicle entertainment touch screens in Uber vehicles," says David Taitz, commercial director at Hubble.

Out of home (OOH) advertising has always been considered a 'one-to-many' form of communication, but that’s no longer the case. Technology has provided Hubble with the opportunity to engage with these consumers at a time when they are more receptive to a brand's message.

The fully interactive advertising platform offers a quality video and interactive content in a captive environment with measurable ROI.

During a recent campaign, BMW ran the video and interactive campaign elements to launch their all-new BMW 5 Series. Uber riders were allowed four different creative elements on an interactive touch screen, which included the opportunity for riders to configure the new 5 Series, culminating in an option to book a test drive.

Besides interest shown in the campaign, and the 15.1% interaction rate (compared to typical digital rates of less than 0.21%), over 200 test drives were booked over a period of two months.

Alexander Baraka at BMW adds, "We immediately bought into the concept of interactive screens in Uber vehicles. The results far exceeded our expectations and we’re pleased to have been able to push through a significant number of quality leads to our dealer network."

Statistics have shown the level of engagement on Hubble’s screens to be 75 times higher than traditional digital advertising and marketers have a variety of advertising options to choose from.

These include category exclusive brand channels and sponsored content, as well as flighted, TV styled adverts between entertainment content. Another aspect is that the user is always in control, virtually guaranteeing a positive experience from interested passengers.

"The ultimate end goal is to create real value for the Uber rider and provide advertisers with a communication platform that has real, and deep engagements with tech-savvy early adopters," concludes Taitz.

For more information, visit www.hubbleafrica.com. Alternatively, connect with them on Facebook.