"It may seem an unlikely mix – an award-winning, above-the-line creative and a below-the-radar outfit that fiercely resists being called an ‘agency’ or a ‘consultancy’. But therein lies the magic," says Ireland and BNRY managing director, Benon Czornij.

"We are not bolting on above-the-line expertise and calling ourselves an integrated agency,” adds Czornij. "Our complementary creative and tech expertise presents a rich offering to clients looking to solve impossible business problems."

With in-house services in three divisions – technology and software, content production, and digital marketing – Ireland and Czornij say that BNRY is positioned to be the secret weapon of ambitious companies because they are not invested in proposing any one service, tactic or communication channel to their clients.

"Some of BNRY's best work has been driven by marketing objectives, and some of our best work has addressed fundamental operational issues," says Czornij. 

"I’ve been in advertising. Our real value to clients is helping them be better at their own business – not creating award-winning campaigns," adds Ireland. "We want to help clients find the capability and courage to change the world for themselves and their customers. We will bravely advise clients that a TV ad, or a new website, or a Facebook campaign is not the best fit for their objectives, even if that was the brief."

For clients that include Discovery Health, Vodacom, Sanlam Investments, Isuzu, and Wilderness Safaris, BNRY has eliminated the separation of strategy, creative, and production, as well as the inefficiencies common in legacy client service and traffic structures.

"We value agility and we are prepared to create and recreate structure as we go, depending on what clients require," says Ireland.

"We’re tired of hearing that Africa is a laggard when it comes to technology, creativity, and excellence. And we refuse to accept that transparent, mutually-respectful relationships between agencies and clients are difficult to nurture,” concludes Czornij. "BNRY exists to change both perceptions."

For more information, visit www.bnry-digital-agency.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.