Radebe directed 'The Butterfly Effect' commercial as part of M&C Saatchi Abel’s South African launch campaign for Strongbow, which won a Silver Apex Award for creative effectiveness. M&C Saatchi says it was “the most successful launch globally for the Heineken Company” in 2016.
Radebe also wrote and directed The Hangman, which won Best Short Film and a Sembene Ousmane Award for Excellence in Filmmaking and African Storytelling at the Zanzibar International Film Festival, as well as Best South African Short Film at Durban International Film Festival.
The Hangman is the story of Khetha (Thato DH Dhladla), a black prison warder guarding black inmates in Pretoria Central Prison’s gallows near the end of apartheid, whose job is further complicated when his father (Khulu Skenjana) is transferred to death row.
Radebe directed both 'The Butterfly Effect' and The Hangman before joining Egg Films.
You can see more of Radebe's work here.
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